Viacom 18 on Monday grabbed the media rights for the inaugural five-year cycle (2023-2027) for the Women’s Indian Premier League (IPL).
Taking to Twitter, BCCI Secretary Jay Shah revealed that the media rights were bagged with a winning bid of INR 951 crore, implying a per-match value of INR 7.09 crore.
Congratulations @viacom18 for winning the Womens @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Womens Cricket, Mr. Shah tweeted.
‘After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages. A new dawn indeed!’ he added.
The first Women’s IPL season will begin from March 2023 with five teams, to be announced on January 25.