Everything you need to know about Social Media and SEO

Unsplash/Rahul Chakraborty

Social media and SEO are intertwined, and any digital marketer that ignores social media marketing will not achieve the desired results. Using social media in your SEO strategy could see you improve your search rankings. Websites that have embraced social media SEO are impressed by the results they find on Serpbook about them. Social media and SEO strategies are continuously developed and regarded as independent marketing skills. Any smart digital marketing strategy should mix social media and SEO. In fact, the number of social media users today is in billions, and if your brand has a presence on different social media platforms, you can increase your traffic and rankings alike.

Here are some of the ways that social media impacts SEO.

  • Growing the number of your followers

Technically, the number of your social media followers doesn’t have such a huge impact on your site’s rankings, but it has a significant impact. Look at it this way, a business that has a few social media followers cannot get the same search engine rankings as a business that has millions of followers.

However, you have to ensure that you get your social media followers organically because Google usually detects the quality of your followers. So, if you purchase your followers, you will barely impact your rankings. Growing your social media following is a process that requires patience, but you have to be precise and unique in building your brand. You have to ensure to engage your followers and post quality content. It could help earn you more followers.  

  • Enhancing brand awareness

SEO is greatly influenced by posting high-quality content, and social media could help increase your brand exposure when you post high-quality content. When your brand gains recognition on social media through this content and engaging with your followers, you get a great online presence. Likewise, it will improve your brand’s searches on the Google search engine.

When people search for your brand frequently on Google, your site will get higher rankings. This all begins with having a strong presence on different social media platforms, which ultimately increases your brand’s visibility. You, however, have to provide your audience with quality content. Otherwise, your efforts to increase brand awareness using social media will be futile. The key here is to provide your followers with the user experience that they are looking for. It helps you boost your traffic and rankings.  

  • Promoting external inbound links

One of the key factors that Google looks for to rank your site includes the links in your site. Social media plays a significant role in promoting external links to your content. If your content has a lot of high-quality external links, the higher the chances of getting noticed on Google. You need to keep in mind that you cannot get high-quality links if you don’t post quality content. They have to go hand-in-hand. Furthermore, low-quality links/ toxic links could harm your search engine rankings. Social media can help you build your reputation to reach sites that have high-quality links. Be more engaging by using things such as hashtags to improve your site’s visibility.

  • Social media involve real individuals

If you want to improve your SEO rankings , you have to attract your targeted audience. Social media platforms could help you reach your desired audience because it involves real people. Search engines usually need a human touch; therefore, technical SEO practices cannot achieve the desired results by themselves. Search engines intend to create the best user experience so that people can find the best results for their search queries. If you want to outrank your competition, you have to bring in a human element by using social media. Over the past decade, social media users have grown immensely, and you can get your targeted audience on this platforms. The more the users click on your site, the higher your SEO rankings.

  • Increasing your local presence and SEO

Social media could also help to grow your local SEO. It provides your brand with a great opportunity to get involved in the local community, allowing your site to be found in search engines. If your business is involved in a local event, you could interact with the local community and local companies through social media. You could do this by posting on your social media account(s), increasing your visibility in local searches. Moreover, you could engage with local brands frequently by sharing each other’s social media posts or through guest blogging.


If your business is new to the world of digital marketing, you have to ensure to integrate social media into your SEO strategies. It plays a significant role, and it could help you attain your SEO goals. However, social media can only influence your SEO rankings if you get your following organically. This article mentions five ways through which social media impacts SEO. If you take advantage of each, you could boost your organic traffic and conversion rate through searches.