The emergence of diverse innovations regarding the conduct of business and its promotion means that the workload of marketing specialists is increasing. They now take a strategic approach to every issue, distribution channel, content, and more to make sure everything is in the spirit of the time.
To do this, such specialists analyze all the data from various sources to find inspiration for new marketing ideas that will bring even greater fruit than the previous ones.
This is no easy job. Many professional specialists begin to prepare for the next year a few months before its onset, to be fully equipped in the new year and have all the information and tactics that will be relevant. In addition, it is incredibly important to keep an eye on the dynamically emerging online technology trends that can take customer service to a new level.
In this article, we will talk about the main trends and work plans for marketers that they will implement this year.
6 main points worth your attention
Metaverse
The virtual world, which is familiar to all gamers and popular among them, goes beyond video games. This technology is beginning to spread to all areas of life where you can improve the experience of interacting with consumers.
E-commerce can further delight customers using Metaverse by allowing them to try on any outfit, see how any product will look in a home interior, and much more. In addition to the fact that people can make purchases without leaving their homes, now they can reliably verify the correctness of their purchases. This, in turn, will reduce the number of returns that stores process.
S-commerce
If earlier social platforms, performing their traditional function, allowed to communicate with friends, distant relatives, and colleagues, now their presented opportunities allow businesses to become even closer to their regular customers, as well as quickly capture the attention of other users.
And not just closer in terms of communication, publishing video content in Instagram Reels and other forms of content, but in terms of the ability to sell goods directly on such social platforms.
Moreover, small businesses will be able to effectively benefit from this, because in traditional conditions, they cannot compete with large players in the market, and using such platforms and selling their goods there, there is a great opportunity to increase sales, as well as attract a new audience.
Live broadcasts
Another trend that will rapidly develop and gain momentum this year is live broadcasting. When face-to-face communication with customers is not possible, there is no better way to keep in touch with them through such broadcasts, during which every viewer can ask a question and get an answer to it.
Many users around the world follow their favorite brands on various social networks, where they can get up-to-date information, learn about new products, updates, or view content. If your brand is on YouTube, then half the battle is already done. You can use YouTube Live to connect with your subscribers. The theme of the broadcast can be varied. You can conduct interviews, show the life of the company, talk about products, and much more.
The success of a broadcast depends on how well you inform your customers. To do this, you need to publish information in advance on your website, pages on social networks, or blogs about the date and time of the start of the broadcast, as well as about what will be discussed. You also need to remind your subscribers to click on the bell icon to be notified when the broadcast starts.
Simple and short videos
There is no doubt that this year, the video will remain one of the most powerful tools that you need to continue to integrate into your work or start to do so to stay afloat.
However, it must be understood that the amount of this type of content produced by numerous companies is incredibly large. Now it becomes more difficult to make it more visible to users.
The most effective way to break into the lead remains the simplicity and short duration. The attention of the audience is captured by those companies that can tell the essence in a simple manner and quickly. In addition, videos devoted to a narrow topic rather than a general one are very popular. Such videos are informative and meaningful, allowing users to get information quickly and without wasting their time. On platforms like TikTok, where short videos are a feature of the platform, it’s easy to find potential customers.
It is also important that the video must be of high quality and not only in terms of shooting but also in the post-processing process. A well-edited video filled with eye-catching effects, transitions, animations, and subtitles, made using free editing software no watermark, will delight your viewers.
Native advertising
Gone are the days when advertising with an open call buy this, buy that was effective. By using such ads now, you have a great chance of alienating your audience once and for all and losing your chances of boosting business.
Since users have a large selection of companies and stores whose products and services they can buy, they are not at all interested in hearing such calls from every hole. Instead, users like to get more useful or educational information from brands that can help them.
In connection, betting on writing articles and creating content that will provide value to users and buyers, and contain unobtrusive native ads, will pay for itself in a short time.
SEO
The concept of SEO is familiar to marketers firsthand. At the same time, one can observe how in previous years, a small number of businesses used SEO tools, due to a lack of understanding of the principles of their work or lack of investment in this.
However, as more companies began to offer their services online and use these tools to attract users, other companies begin to blow the horn as they begin to lose their clientele. In this regard, the demand for the use of these tools will grow incredibly this year.
Conclusion
Many of these trends are not new, but they are proving to be effective, and so many companies are paying attention to them and looking to start integrating them into their marketing campaigns. We can conclude that this year we will see even more entertaining content and get acquainted with a large number of technologies.