There is no avoiding the growth of video. Video has slowly encroached upon all areas of our life and most people would opt to view something like a video rather than any other form. Eager to take advantage of this, businesses have moved into the video sphere too. From using video to augment products and product offering to using video to showcase these products, how is video being used to boost business?S
Video as an Added Value in Business
Video has become an additional part of many non-video-based businesses. For example, furniture manufacturer IKEA has a dedicated YouTube channel that features how-to videos as instructions for its flat-pack furniture. The extra detail of the video could become a selling point for customers who like to view the instructions visually rather than simply as text and diagrams.
Similarly, home and garden store Home base provides a series of playlists to augment its gardening products. So, customers can not only buy the seeds, lawns, and other garden accoutrements, but can then look up tips on using their products. This could sway some customers towards choosing the garden centre over competitors as they perceive the added value of the video content.
Most businesses can use videos where they might have previously only used blogs. Short videos with subtitles that entertain or inform are more likely to be shared and to grow the reach of the business too.
Video in Entertainment
The rise of the online casino industry is another example of the latest in tech ushering in a new way of doing things. Representing a sector that is at the forefront of many tech advancements, its no surprise that many online casino sites have been implementing the use of video. Video has been utilised to add an extra element across a variety of games, from online slots to table games.
As the selection of video slots at Royal Panda show, the classic slot gameplay has been augmented with video content. This allows an added dimension to be built around the standard games. These videos are themed around the slot games themselves. For example, the Johnny Hunter and the Book of Tut slot game takes an Indiana Jones-esque hero and quest and uses video content to augment the audiences experience. Theyre not just playing a standard slot game but are engaging with Johnny Hunter and his quest.
Video for Marketing Businesses
Using video for marketing business is one of the most significant uses of video. 60% of businesses use video as a marketing tool with 14% of marketers doing so daily. The amount of time people spend on social media and across websites means that it makes sense to up video marketing. So, video can also be used for marketing businesses as well as a feature of the businesses themselves.
Videos can be used to bring personalisation to a product or service. For example, the 2019 Deliveroo DeliverLew campaign saw singer Lewis Capaldi delivering food to people across Leeds. Those in the city who may have watched the video will feel better serviced with the specific local eateries featured. Hosting videos online means that those in the area can then be targeted with the video.
Many businesses have turned to video. Some have incorporated video as part of their product offering. Others use video to offer something extra to customers. Some businesses simply use video as a way to market to customers and showcase their non-video products and services. Regardless of how they use video, most businesses have found a worthwhile use for it so its likely well see the use of video continue to grow.