Reliance’s FMCG arm, Reliance Consumer Products is all set to roll-out its cold beverage portfolio across India, which will include the iconic Campa Cola brand.
The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category.
Reliance Consumer Products (RCPL) said in a statement on Thursday that it intends to promote homegrown Indian brands with a rich heritage and a deep-rooted connect with Indian consumers,
RCPL spokesperson said, ‘By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment.’
The company will be starting with Andhra Pradesh and Telangana for the roll-out, offering consumers ‘The Great Indian Taste.’
Five pack sizes will be offered under the Campa range.
‘While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste,’ a company spokesperson said, adding, ‘With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business.’