Ranveer Singh will feature in three ad films for CoinSwitch Kubers ongoing Kuch Toh Badlega campaign, as he signs on as brand ambassador for the crypto platform.
The move follows the start-up’s recent foray into the unicorn club earlier this week. The Bengaluru-based company announced a Series C funding round worth over $260 million led by US venture capital firm a16z (Andreesen Horowitz) and Coinbase Ventures. It became the 30th unicorn startup in India, with a valuation of $1.9 billion.
The ad films drive the narrative of the potential of cryptocurrency to become the preferred choice of investment for the diverse Indian population, especially those living in tier 2 and tier 3 cities. Each of the ad films is designed to convey a different key trait of the CoinSwitch Kuber platform,” the company said in an official statement.
Earlier this month actor Amitabh Bachchan was appointed as the brand ambassador of Indian crypto exchange CoinDCX.
The move also marks the growing trend of celebrity endorsements in the nascent cryptocurrency market.
“I am glad to come onboard as the brand ambassador of CoinSwitch Kuber, Indias largest crypto asset platform. The company is a key player in the crypto revolution in India and Im happy to be a part of their journey,” Singh noted.