By Rachel Kaser
Well, its finally happened. LinkedIn finally ripped off Snapchats Stories, meaning it joins the illustrious company of Facebook, Twitter, Instagram, Google, WhatsApp, and just about everyone else.
The new feature is called Student Voices, and resembles Snapchats Stories. First spotted by consultant Carlos Gil, LinkedIn has since confirmed, via TechCrunch, that it is in fact working on such a thing. Just like every other site thats borrowed from Snapchat, LinkedIn is aiming the feature squarely at a youthful demographic. In this case, the audience is college students and recent graduates
You know how this works by now. Students will be able to see a bubble at the top of their page for their school, as well as other schools nearby. When you tap on it, youll see a short video of the student discussing, I presume, some aspect of their academic and professional development. As a spokesperson told TechCrunch:
Its a great way for students to build out their profile and have this authentic content that shows who they are and what their academic and professional experiences have been. Having these videos live on their profile can help students grow their network, prepare for life after graduation, and help potential employers learn more about them.
Ill say this for the feature: at least its got a very specific focus and purpose that has nothing to do with just ripping off Snapchat. This isnt just a general bolting-on of a Stories feature in a social network where its clearly neither wanted nor needed (looking at you, Skype). Even if it is probably unnecessary to LinkedIn as a whole not to mention the prospect of your potential employer looking at your Snapchat feed sounds just awful.
Theres also one part of the feature thats different from Snapchat that almost breaks the whole premise in two: namely, that the videos are not ephemeral and wont disappear forever after a few hours. Instead, theyll remain on your schools Student Voices for a short period of time, and will then appear on your own profile.
That would seem to defeat the purpose of Stories in the first place. Theyre meant to be small snippets of your everyday life that you shoot off the cuff, not polished presentations of who you are as a person.
Rachel is a writer and former game critic from Central Texas.
This article has previously been published on The Next Web.