You may look at the flooded market of CBD brands out there and think it is too late to get in on the CBD action that seems to be taking the United States by storm, but think again. CBD gummies have a complicated legal status right now that has led to a complete lack of oversight. The changes in the administrations stance on CBD opened the floodgates for all sorts of disreputable CBD brands to open shop, but they will not last.
Legality is evolving rapidly, and new measures will soon be put in place to ensure consumers can trust the products they purchase. Brands that cut corners and dishonestly promote their products will eventually be edged out of the market, making room for new brands that care about consumers to step up and fill the gap. As of right now, the best CBD gummies companies rule the market, and you can take a lesson from them on how it is done. The rest of this article will examine the basic ins and outs of current and future success in the US CBD market.
Complicated Laws = No Regulation
The agency in charge of regulating drugs and medications in the United States (the FDA) took CBD off the list of monitored substances in 2018, leaving oversight based in the Food, Drugs, and Cosmetics Act. The agency has stated that CBD is not approved for food, supplements, or curative treatments, so there is essentially no government oversight on the production and sale of CBD.
As a result of this, the market is rife with brands that use contaminated hemp for their products, and they produce misleading, sometimes blatantly dishonest packaging and promotional material. These companies have flooded the internet, but they will be on their way out soon enough.
The FDA is monitoring the situation and still making revisions to its policies, meaning laws are modified regularly. In the meantime, customers are getting wise to the tactics used by dishonest brands, and seeking out more reputable companies despite a higher cost. Consumer demand for better products is forcing CBD gummy companies to step up and provide transparency and care in their CBD offerings.
Marketing Strategies
Because laws are in a grey area right now, marketing strategies seem just as complicated. The good news is that anyone who truly has an excellent grasp on SEO and a high-quality product to sell, can squeeze into the market and get an audience right away.
Paid advertising is currently not allowed on the major platforms like Google and Facebook, but some brands manage to be just creative enough to get their content past quality control. It is not recommended that you go this route, however, because it could get you penalized or taken down, and there does not seem to be any rhyme or reason to the biases of the platforms.
Your best bet for getting a CBD gummies company off the ground right now, is to really focus on SEO and social media presence to build brand awareness. Your company may take a bit of time to make money, but once CBD is fully legalized it will be positioned to win big.
Building Community
Americans are so enthusiastic about CBD, that they seek out communities of like-minded people to discuss the latest news, compare experiences, and share reviews of their favorite brands. They are incredibly responsive on social media platforms, particularly Instagram. You just need to make sure you are careful about how you present your CBD gummies company on social media, and do not try to buy advertising.
Build a community around your brand where consumers can interact with each other and representatives of your company. Provide a significant amount of useful and informative content that will get your customers talking about your brand. Some companies are even building apps around their brands that provide resources, videos, and community connections, and these apps are supporting the sales of CBD within the network.
Final Thoughts
The best CBD gummies brands are honest and transparent about their products, which will give them staying power in the industry. The thing to remember, however, is that your company can make a place for itself within the market as long as you start from the same foundations.
The CBD in your gummies should be made with organic hemp. You should know where it came from and verify the farming practices. In addition, your CBD gummies need to come with a fair and honest certificate of analysis from a third-party lab. When consumers see that you have invested in verifying the purity, potency, and safety of your product, they are more likely to keep coming back, and recommend you to their friends as well.
When you set a goal of transparency and honesty with your product, then build a community around it, you will surely find your place in the market. The keys to success for now, are patience, persistence, and openness to opportunity. When people learn to trust companies that play fairly, there is always room for more.