In a competitive economy, change occurs quickly. Companies innovate, remodel and re-engineer to produce the finest products that appeal to consumers. Over the years, charities have evolved, to fit the changing demands of the modern demographic. Care for Bharat is one such organisation that seeks to cater to a more demanding population – one that has lesser time, demands greater transparency, seeks the maximum amount of information. CareforBharat.com is a website that allows users to browse through NGOs based on their Cause and Region. Causes include Health, Education, Elderly, Children and Women while the Region includes the various divisions of the National Capital Region – South Delhi, Noida, Gurgaon, North Delhi and more.
The most unique feature of the organisation however is its Pick Up facility (the link for the same: http://careforbharat.com/schedule-a-pick-up-now/). The Pick Up facility allows individuals to fill out a small form, select an NGO from the list of NGOs that CareforBharat has partnered up with, and then donate right from the comfort of their home. The CareforBharat logistics partner will come to the residence of the Donor on the coming Sunday and pick-up the donations. Subsequently, these donations are delivered to the NGO that was selected in the online form. Afterward, a Donation Report is emailed to the Donor, giving him a receipt of the donation from the concerned NGO.
The cost of the logistical company is borne by corporate sponsors. The crux of the entire model is marginal utility. For many of us, the marginal utility of old clothes, shoes, un-used medicines, sports goods etc may be fairly low. Yet, the marginal utility of these very products for others – the underprivileged, could be much higher. By transferring these goods from the first entity to the second, Care for Bharat creates value.
CareforBharat essentially seeks to bridge the information and logistical gap that separates individuals (with items they seek to donate) and organisations (who make the best of these items) by providing choice, transparency and data, with the ultimate goal of creating value and doing good for society.
To donate NOW: Schedule a Pick-Up
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