Rakesh Jhunjhunwala-backed low-cost carrier Akasa Air on Wednesday unveiled its brand logo and identity on the theme of ‘The Rising A’, inspired by elements of the sky.
‘The Rising A’ livery of the airline symbolises the ‘warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing.’
As the airline promises the most affordable airfare in the country, to make flying accessible to a huge swathe of the Indian population, it has kept its tagline as ‘It’s Your Sky.’
The brand aims to create an inclusive environment for all Indian flyers irrespective of their social-economic backgrounds.
Akasa Air is expected to start its commercial flight operations in the first half of 2022.