With a huge number of influencers and brands showcasing their content on Instagram, it has become one of the most popular social media platforms. The engagement rate on this platform is also very high as compared to other social networking sites. And thats why businesses leverage the power of Instagram to market their product.
However, to reap the benefits out of this platform you need to have a powerful online presence and high engagement rate. To achieve this, you need to have a strong following on Instagram, which you can build with the help of the best sites to buy Instagram followers. The effective method to buy Instagram followers can help you gain a huge number of followers in a short time.
Or get Instagram followers by spending a penny. Yes, you heard that right. In this article, we are going to show you the 7 game-changing tips for getting more reach on Instagram.
Having the right Instagram marketing strategy in your pocket can do wonders for your Instagram following. So, without further ado, here are some 7 amazing tips you can use to boost up your Instagram reach organically.
- Upload Saveable & Shareable Content
Apart from Instagram comments and shares, saves are also an important element to increase your engagement on this platform. So, keep this in mind and create content that compels your viewers to watch your posts again and again. This will lead to more taps on the save button and ultimately an increased Instagram reach.
The other thing to remember while creating content is that it should be highly relatable to your audience. This will increase the number of reposts and will help your brand reach more people. Analyze the likes and needs of your audience first, and then create content according to their interests. But make sure the content should align with your brand.
- Tell Your Brand Stories
Building trust with your audience should be a top priority and this can be done by sharing with them an honest side of your brand. Show your daily struggles, your goals, ins and outs of your business through Instagram Reels and IGTV.
You can also post behind-the-scenes videos as they will add greater authenticity to your content. Tell stories with long enchanting captions to increase engagement. It will make your viewers feel like they know you personally and are a part of your journey.
- Analyze Your Content With Instagram Analytics
Be it Instagram or Twitter, analyzing content is the most important part of your marketing strategy. It helps you to track a lot of things like what type of content is performing the best, what are your accounts peak posting hours, how many times your post is shared, demographics of your audience, source of traffic, and so on.
It helps you get an overview of how you should create content that gets maximum engagements. Instagram Analytics is the best tool to evaluate your progress. Once you know what your audience what and what is the right time to post, you are ready to rock this platform. You can also schedule your content in advance to stay ahead of time.
- Use Different Video Formats to Gain More Engagement
Online video content is gaining more popularity with each passing day. And that is why Instagram offers different formats to upload your video content on this platform. From Instagram feed videos to Instagram reels, it has been a long journey. Just keep in mind that you utilize the potential of every video format the platform is offering.
Basically, the three types of video formats are gaining more attention. First is the Instagram stories, which you can use to hold a Q&A round, or details about the launch of your new products, or daily highlights to keep your audience engaged. And dont forget to use different stickers to make your stories look more appealing.
Now, second is the IGTV option that allows you to create longer videos in vertical form. You can upload tutorials, interviews, or create series of your content through IGTV.
Lastly, we have Instagram reels that help you create short entertaining videos of 15-seconds with audio effects. It is a valuable video format that helps you boost up your reach as there are chances that with reels you might end up in the explore page and drive higher engagements.
- Leverage the Potential of Instagram Video ads
Using Instagram ads is a fantastic way to catch the attention of Instagram users. You pay to get your posts in the newsfeed of your target audience and grow your organic reach.
The Instagram Business Profile provides an option to promote your existing posts. Now the question is which post you should promote? It is very simple, just analyze your content and see which latest post is performing better. Pick that one and start promoting.
- Use Optimized Hashtags
Use highly optimized trending hashtags to connect with your target audience. The hashtags should be well-researched and relevant to your industry. Before using a hashtag make sure it matches up with your content. Instagram allows you to add up to 30 hashtags in a post.
But dont add too many hashtags instead prefer quality over quantity. So, use nearly 10 optimized hashtags to get more likes. The hashtag is a powerful tool to increase your Instagram engagement. So, use it wisely.
Analyze the hashtags of your competitors to get yourself some winning hashtags. Also, avoid the use of generic hashtags as it leads to no good because the competition is too high with such hashtags and makes your post look spammy.
- Add Strong CTA With Every Post
Your ultimate goal is to gain higher reach so use a call to action with every post. Apart from posts, you can also add CTAs to your Instagram bio. It is one of the best ways to increase your interaction with your audience and build a loyal customer base. Push your followers to help you gain a higher reach.
You should also use official CTA buttons by switching your normal profile into a business profile. Use phrases like Learn More and Call Now to catch the attention of your viewers.
Getting more reach on Instagram is not an overnight venture. Its all about trying and we know that it is a highly competitive place but with these tips, you will cross every hurdle that comes.
So next time you are creating content for your Instagram profile try to follow these 7 game-changing tips and build a strong brand presence on Instagram.