Today Instagram is not only the biggest social media platform in the world but the ultimate photo-sharing app is now turned into a huge promotional page for marketers and influencers. In 2021, more than 600 million people use Instagram every month and because it is so popular with millennials the app offers your business a trendy platform. But what do you need to do more today to get the best from this popular app? Because simply posting a picture is not enough for promotion and marketing you need something outstanding to increase engagement on Instagram. You may need a lot of likes on your posts so you can buy real instagram likes for your posts and today, we will discuss the 5 tips to manage your brand promotion on Instagram.
- Define your goal – For every Instagram marketer, this social media tool is completely different. Some use it for brand awareness, some use it to generate their sales leads, some use it to increase engagement on Instagram. As a marketer, what is your goal with this platform? Are you looking for something which is a combination of all of it? You need to set a goal and make a strategy because without it – there are fewer chances of achieving the goal you want. For significant progress on your Instagram, understand and create the strategy, work on it.
- Visually compelling content – if you want to increase engagement on Instagram you need to create posts that look great. Instagram is a visual medium and to hook your audience on this platform you need well-composed photos and videos. Tell your audience a story through your posts and a great benefit of this is you can get by Reels. If you are using text-based photos you need to make them visually interesting for your audience. You can also use IGTV or reels to make “How-to-do” videos which can help you to increase engagement on Instagram.
- Engaging – You have created your business account and made the strategy for your content but after your post, there is one more thing that you need to do. Engage with other accounts, reply to your comments. If you ignore them and don’t interact with people then you make a network. Respond to comments on your feed and also, follow the accounts on your niche and like or comment on their posts this will make you visible in a non-promotional way. Share the story of the people who have tagged you or pin the comments which you think are interesting. These are some great ways to gain Instagram followers.
- Instagram Shop – Last but not least, now why do you need to create a business profile is the first thing you need to do? The business profile helps you in setting up an Instagram shop and this feature is not available in a normal profile or creators profile. The feature allows you to create your online store on Instagram. On business pages, you will also get a “View Shop” button so that your audience can only tap on that and shop from your store. There is also a Shop tab on the explore page where the users can search for new products from brands. These features can help you in building a brand while generating sales leads and also, it can help you to gain Instagram followers in a broader range.
- Hashtags – To reach a wider audience, use hashtags. These might be campaign-specific or universal; the only thing that matters is that they’re useful. Set up your primary company hashtag (#yourbrandname) and utilise it sparingly across Instagram (Twitter and LinkedIn are good too). This makes it easy for visitors to locate stuff about you and your primary account.
Despite the fact that you may only use 30 hashtags per Instagram post, it’s recommended practise to utilise three to five. To boost the discoverability of your material, use both your own campaign-specific hashtags and the more common hashtags. On social media, you may try your hand at celebrating hashtag holidays.
- Collaborate – Instagram is a powerful social media platform for showcasing partners and sharing consumer success stories. Even if you don’t have a formal partnership with a non-profit, you can donate to charity or hold a fundraiser a few times a year. It doesn’t matter what the cause is as long as it resonates with your brand’s beliefs and goals. Because not everyone is watching hashtags on social media, tagging an account is typically a better option if you want to be seen. A use of ‘shout-outs’ is also another strategy. An unpaid shout-out occurs when you collaborate with another company with about the same number of followers as you to promote each other to your respective audiences, resulting in enhanced visibility for both of you.
- Analyse your Success and work on it –
Marketing becomes a guessing game if you don’t take a step back and analyse what worked and what didn’t. You may read all the papers you want about best practises and publication timings, but the only way to find out what works for your clients is to test and measure outcomes.
However, social media management tools can assist. You may use them to not only plan ahead for your Instagram promotions, but also to track their progress using social media analytics. Make sure to track your follower count, interaction, and clicks on a regular basis to fine-tune and optimise your approach.
Final thoughts -
If you really want your Instagram account to expand steadily, you must provide your target audience with high-quality content on a regular basis. For personal accounts, piecemeal social networking is OK, but corporations need to be more deliberate. Most of the strategies we discussed will help you obtain more Instagram followers, but they aren’t one-time tasks. It’s critical to stay on top of your social media content strategy. Planning and scheduling content takes time. It might also be difficult to maintain engagement.