Why Your Business Should Be Taking Advantage of Video Marketing

In 2022, a strong marketing strategy is essential for any business. The world of commerce is fiercely competitive, and it’s vital to build brand visibility. Without this, consumers will be oblivious to your existence, which means no sales, no profits, and eventual company collapse.

Tellingly, Nerd Wallet reveals that 20 per cent of small businesses fail in their first year; a further 60 per cent do so within three years. While there are many attributable factors, one of the most common is failing to build a sufficient following. Without customers to buoy them up, companies are doomed to sink like ill-fated ships into the depths of obsolescence. 

So, how can you draw customers to your cause; what can you do to engage with them, build brand loyalty, and create enduring long-term relationships? The answer may lie with video marketing.

In this article, we’ll be looking at how – and why – you can take advantage.

What is video marketing?

In our modern world, video reigns supreme. It’s used by an infinite number of businesses to appeal to their customer bases. Take Betway live casino. This service uses streaming to give its virtual company a personality and engage with customers. It takes real people – in the form of dealers – and makes them the face and voice of the business. Ergo, video – and video marketing – is about the people it embodies. We like companies to seem personable, but in our increasingly digital landscape, they often lose that human touch as covered by TuMarketing. Videos help restore this.

Video marketing uses this form of media to promote businesses and tell their audiences about the products and services they offer. While it’s not essential, it often features people they can connect to. It casts these individuals in a similar role to the one sales assistants would have traditionally assumed, using them to educate, connect, and engage with the company’s customer base. 

Types of video marketing

Video marketing can take many forms, but its primary purpose should be to give your brand a unique and personable voice. Examples of content types include:

Demo videos

Demo videos can be used to showcase your products and/or services. Keep them short and sweet, using them to educate customers without overwhelming them. Ideally, you want to highlight key benefits without seeming pushy or promotional. HubSpot provides some great examples of the sorts of videos you should try to emulate. 

Behind-the-scenes videos

Try putting out some behind-the-scenes content too. This works well on platforms like Instagram, helping to create a sense of personality. These videos should give your audience an opportunity to meet the people who power your business. This is increasingly important given the growing sense of social consciousness among consumers. After all, no one wants to invest their money in businesses whose cultures promote quiet quitting (see this Qrius article for more info) or burnout among staff.

How-to videos

As well as demo videos, think about creating how-to content. This should apply to your business but also interesting to your audience. For example, you could show how your product can be used in such-and-such way to achieve a particular goal. Or, if you’re a B2B business, why not share tips to help other companies enjoy similar success? You can see some ideas in this previously published Qrius tech articles. 

Customer testimonials

Whether we’re touting the importance of reviews to find an online essay writing service or the best restaurant in town, Qrius believes in the power of testimonials. So do consumers. According to Qualtrics, 93 per cent of us read them before purchasing a product. This is a stat you can use to your advantage by creating and sharing them in video form. These testimonials act as positive social proof to convince your audience you can offer exactly what they need. 

Why should you use video marketing?

So, to summarise, why should you use video marketing? Well…

• Renderforest found it can increase brand awareness by 70 per cent, traffic by 51 per cent, and sales by 34 per cent.
• It can make you more visible for longer on your social media feeds.
• It can increase business engagement and exposure.
• It can help customers to better understand what you’re selling and how it can benefit them.
• It can set you apart from competitors (this links back to it making you more visible than they are).
• It can make your brand seem more personable (and likeable).
• It can help you rank higher in search engines.

What are you waiting for? Take advantage today! 

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Disclaimer:

• As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman and Sikkim, prohibit gambling
• Land-based casinos are legalized, with certain guidelines, in Goa and Daman, as per the Goa, Daman and Diu Public Gambling Act 1976  
• Land-based casinos, Online gambling and E-gaming (games of chance) are legalized in Sikkim under the Sikkim Online Gaming (Regulation) Rules 2009
• Only some Indian states have legalized online/regular lotteries as per and subject to the conditions laid down by state laws. Kindly refer to the same here
• Horse racing and betting on horse racing, including online betting, is permitted only in a licensed premise in select states. Kindly refer to the 1996 Judgement by the Supreme Court Of India here and for more information
• This article does not endorse or express the views of Qrius and/or any of its staff.