Durex has come up with a smart marketing campaign to launch it new range of contraceptive products by asking people to ‘forget condoms’ on social media. This left quite a few people confused, and quite a few amused.
The number one reason people avoid contraception is “reduced pleasure” according to many surveys. So, the brand launched this ‘clever’ campaign to introduce its ‘invisible’ line of condoms, so thin that they can barely be felt, apparently.
However the product is received, the campaign is sure to be not ‘forgettable’.