Since the pandemic of 2020, the health and fitness industry has experienced a massive change that will only continue in the future. Innovation and competition in the market have skyrocketed as people have become more concerned and proactive about their physical well-being.Therefore, for your business to remain relevant in the health and wellness industry, you need to keep an eye out for rising trends and best practices if you want your firm to survive, draw in customers, and thrive.
And one of the best practices and the most crucial thing you can do to attract people to your business is to come up with a name that correctly describes the value and exceptional services you are providing.
And today, were going to discuss three ideal approaches for anyone to create powerful brand name ideas for their health and wellness firm.
- Recognize Your Business’s Branding
The name of your health and wellness business is the basis of its character and individuality. Consequently, take the time to study and comprehend your brand before giving your business a name.
Your businesss brand influences how people perceive your company and its services and also how they react to your brands offerings. Is your brand fun and approachable, classy, or formal? These are attributes that customers see and that differentiate your brand from competitors.
As a business owner, you must realize that while your business exists to provide consumers with top-notch services, your brand is the most important factor determining whether people will choose your company.
Your brand and your business name complement each other side by side. And if youre wondering how this happens, consider the fitness company Anytime Fitness as an example. When you encounter the name, what pictures come to mind? It has a quick, dependable, and trustworthy tone. This works perfectly for a brand that offers 24 hours services to customers.
A wellness brand with a different identity wouldnt have the same name since it wouldn’t accurately capture the nature of the business and what it does. Therefore, the initial requirement for developing intriguing wellness company names is to possess a strong brand imagination.
Make sure you have a precise idea of your brand’s identity, what makes it unique, and how you want clients to feel when they connect with your company.
- Start Coming Up With Name Ideas
At this point, the process really picks up the excitement! Get your team together (if you have one), some markers, and a board, then start brainstorming. Look for catchy, interesting terms that would immediately give people a sense of your brand’s personality.
In order not to slow down your name-generation process, avoid the need to evaluate any names you come up with when brainstorming. Just concentrate on letting your imagination shine.
You can improve your brainstorming session with the aid of these tools.
- Thesauruses
- Health and wellness jargon
- Visual names, particularly those that use color,
Try your hardest to get at least 200 prospective brand names before the session’s end. This will give you a ton of things to utilize while you concentrate on reducing this list.
Once this is complete, you can evaluate the names you’ve picked by considering how well they describe your brand, how they sound and appear on various mediums, including print and social media, and how comfortable you and your crew feel about them.
- Validate Your Names
Validation will assist you in figuring out whether the names you’ve picked are the ideal wellness business or health product names for your company. Gather information to start validating:
- Audience feedback: You need a name that connects with customers if you want them to remember and suggest your firm to others. Therefore, whichever name you use, make sure it appeals to your target market.
The most effective method of getting audience feedback is to ask a representative subset of your target market for their input.
- Check for its Domains Availability: Every business must have a readily accessible website if it desires to resonate on the online market. Check to see whether the company name you have chosen for your brand has an available domain name.
- Trademarks: Be sure to enlist your name as a trademark with the USPTO. This will help you avoid any potential legal problems in the future because the majority of widely used daily terms are already covered by trademarks. So avoid already trademarked names and register your business name as a trademark to prevent it from being taken from you.
Conclusion
After making sure the name meets all of your requirements, you can move on and begin creating your health and wellness business brand around it. Always remember that your brand name is one powerful tool that can help you shape the future of your health and wellness business.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.