Live streaming is now a big part of the online content creation space. A lot of top streamers on streaming platforms are extremely successful and very well-known on the Internet and shape a lot of pop culture. As with most innovations of the Internet age, streaming is now also being adopted by businesses. About 47% of marketers live-stream their content. It then isn’t very surprising to know that streaming is now a big part of a lot of industries.
The gaming industry’s integration of digital content spaces is very well-known. Game studios very often let popular content creators play their games before their release date, which gives their products a lot of exposure. Another industry in a similar vein that uses live streaming is iGaming. Streaming works very well with a lot of games, like online slot machines and games that require live dealers, like those featured at the Live casino Neon Vegas. For many players, the blend of virtual and traditional elements of the game creates the same anticipation as it would in a real-life setting.
Traditional fields are also incorporating streaming into their activities. In the retail industry, live product demonstrations are a thing now. As opposed to traditional product launching events, these can technically be attended by any number of people, and they’re also more likely to engage with the event due to anonymity. This also helps companies who make products that you cannot have launching events for but can only advertise.
The news media was also quick to adapt to streaming, with TV news shows now being live-streamed on multiple sites while they are on air and some exclusive streaming content too. Some popular individual streamers are political commentators too. The education sector got a huge boost because of live-streaming. A lot of e-learning platforms came up in the recent pandemic, and since there is no limit to how many people can attend a class or session, they too have a lot of utility. And they are most likely here to stay.
Video call platforms, although usually not thought of as streaming platforms, are in the same vein as live streaming. Being able to see, hear, and talk to people in real-time is extremely useful, and it has been used in corporate offices, educational institutions, etc. for about a decade, and its functionality has only increased in a world with rapidly evolving transmissible health issues and erratic weather phenomena.
Source – Pexels
What exactly goes into live-streaming? At its most basic, streaming is delivering a video file little by little from a storage location located at a different location. The main steps that take place behind the scenes in a live stream are ordered, the capturing of raw video data through a camera, Compression by removal of redundant bits; encoding of data into a new format capable of being transmitted; segmenting of bits of the video; distribution of data via a network; receiving of data by a user’s device, and its subsequent decoding and eventual video playback.
Disclaimer:
- As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman and Sikkim, prohibit gambling
- Land-based casinos are legalized, with certain guidelines, in Goa and Daman, as per the Goa, Daman and Diu Public Gambling Act 1976
- Land-based casinos, Online gambling and E-gaming (games of chance) are legalized in Sikkim under the Sikkim Online Gaming (Regulation) Rules 2009
- Only some Indian states have legalized online/regular lotteries as per and subject to the conditions laid down by state laws. Kindly refer to the same here
- Horse racing and betting on horse racing, including online betting, is permitted only in a licensed premise in select states. Kindly refer to the 1996 Judgement by the Supreme Court Of India here and for more information
- This article does not endorse or express the views of Qrius and/or any of its staff.