The Best Luxury Car in India in 2024: A Comprehensive Guide


In India, luxury cars are not just modes of transportation; they symbolize status, elegance, and achievement. The luxury car segment in India is thriving, with various brands competing to cater to the demands of discerning consumers. From Mercedes-Benz to Rolls-Royce, each brand offers a unique blend of luxury, performance, and exclusivity. In this article, we’ll delve into the world of luxury cars in India, exploring the top brands, their offerings, and emerging trends in the market.

Quick Overview

Here’s a quick look at the top luxury car brands in India:

Rank Brand
1 Mercedes-Benz
2 Audi
4 Lexus
5 Volvo

Now, let’s explore each brand in detail:

Mercedes-Benz: The Epitome of Luxury and Performance


Mercedes-Benz stands as the largest luxury car brand in India, offering a diverse range of vehicles catering to different consumer preferences. From the compact A-Class to the opulent Maybachs, Mercedes-Benz ensures there’s a car for every taste. The AMG line, known for its high-performance variants, adds an exhilarating driving experience to the lineup. Not to mention, the 4Matic system in SUV models like the GLS and G-Class enhances traction and stability, making them ideal for Indian roads.

Top 5 Mercedes-Benz Car Prices in India

Models Starting Price (INR)
Mercedes-Benz GLA ₹50.50 lakh
Mercedes-Benz C-Class ₹57 lakh
Mercedes-Benz E-Class ₹75 lakh
Mercedes-Benz GLC ₹73.50 lakh
Mercedes-Benz GLS ₹1.32 crore

Audi: Where Elegance Meets Technology


Audi has carved a niche for itself in India’s luxury car market with its blend of understated elegance and advanced technology. The introduction of models like the Q7 propelled Audi’s growth in the Indian market. Known for its sophisticated design and advanced tech features like Matrix LED headlamps, Audi cars appeal to discerning buyers. Despite a reduced lineup post the introduction of BSVI norms, Audi continues to offer models that resonate well with Indian consumers.

Top 5 Audi Car Prices in India

Models Starting Price (INR)
Audi Q3 ₹43.81 lakh
Audi Q5 ₹65.18 lakh
Audi A7 ₹86.92 lakh
Audi A4 ₹45.34 lakh
Audi Q8 ₹1.07 crore

BMW: The Ultimate Driving Experience


BMW is renowned for its “Ultimate Driving Machines,” offering a perfect blend of performance and luxury. With aggressive design language and powerful engines, BMW cars deliver an exhilarating driving experience. Whether it’s the iconic 3 Series or the luxurious 7 Series, BMW sets high standards in India’s luxury car segment. The brand also caters to purists with models like the M340i and M2 Coupe, while environmentally-conscious buyers have options like the i4 and i7 electric saloons.

Top 5 BMW Car Prices in India

Models Starting Price (INR)
BMW X1 ₹49.50 lakh
BMW 3-Series ₹41.40 lakh
BMW 5-Series ₹65.38 lakh
BMW X3 ₹68.50 lakh
BMW X6 ₹1.04 crore

Lexus: Japanese Craftsmanship and Innovation


Lexus, the luxury arm of Toyota, brings Japanese craftsmanship and innovative engineering to India’s luxury car market. Despite being relatively new, Lexus has made its mark with models like the ES and LS, offering superior performance with hybrid powertrains. Lexus cars appeal to luxury enthusiasts who value sophistication and eco-friendliness, with premium sedans and SUVs in its lineup.

Top 5 Lexus Car Prices in India

Models Starting Price (INR)
Lexus ES ₹63.10 lakh
Lexus LS ₹1.95 crore
Lexus LM ₹1.20 crore
Lexus LX ₹2.82 crore
Lexus LC ₹2.39 crore

Volvo: Safety and Scandinavian Elegance


Volvo is synonymous with safety, offering luxurious interiors and Scandinavian design. The brand’s commitment to safety remains paramount, with revamped designs and advanced powertrains. Volvo’s lineup includes models like the XC40 Recharge and XC90, featuring Google-powered infotainment units and Bowers & Wilkins sound systems. With a focus on safety and elegance, Volvo cars appeal to discerning buyers in India.

Top 5 Volvo Car Prices in India

Models Starting Price (INR)
Volvo XC40 Recharge ₹54.95 lakh
Volvo C40 Recharge ₹62.95 lakh
Volvo XC60 ₹68.90 lakh
Volvo XC90 ₹1.00 crore
Volvo S90 ₹68.25 lakh

And the exploration of luxury car brands in India continues with Jaguar, Land Rover, Porsche, Bentley, and Rolls-Royce.


The luxury car market in India epitomizes elegance, performance, and prestige, catering to the discerning tastes of affluent consumers. From Mercedes-Benz to Rolls-Royce, each brand offers a unique blend of luxury and exclusivity, reflecting the aspirations of Indian buyers. With a diverse range of models and cutting-edge technology, luxury car brands continue to redefine the automotive landscape in India.

As the market evolves, new entrants and emerging trends shape the future of luxury cars in India. Electric vehicles, hybrid technology, and digitization are driving forces behind the industry’s transformation. Brands like Tesla, Fisker, and VinFast are expected to enter the market, while luxury SUVs and connected technologies gain prominence.

In conclusion, the future of luxury cars in India is bright and promising, with a growing appetite for luxury and innovation. As the market expands and competition intensifies, consumers can expect more choices and advancements in luxury automotive technology, making owning a luxury car not just a mode of transportation, but a statement of sophistication and success.