Tata Motors launches Punch.Ev, expects EV sales to moderate to 40-45%

Tata Passenger Electric Mobility Ltd (TPEM), a subsidiary of Tata Motors, launched its first ‘pure electric vehicle,’ the Punch.ev today.

The company will kick off the deliveries of the electric Sports Utility Vehicle (SUV) on January 22. Production of the Punch.ev was undertaken by Tata Motors at the Sanand plant it acquired from Ford

Earlier in January, TPEM opened pre-bookings for the Punch.ev, which is now making its way to local dealerships

The Punch.ev will be offered in five variants including the Smart, Smart+, Adventure, Empowered, and Empowered+.

Punch. ev ex-showroom prices

Smart – INR 10.99 lakh
Smart+ – INR 11.49 lakh
Adventure – INR 11.99 lakh
Adventure LR – INR 12.99 lakh
Empowered – INR 12.79 lakh
Empowered LR – INR 13.99 lakh
Empowered+ – INR 13.29 lakh

Empowered+ LR – INR 14.49 lakh

‘With the launch of the Punch.ev, an SUV that goes beyond every day, we are taking our commitment to an all-new level by delivering a versatile EV that aligns with the evolving customer needs. It aims to catapult the Indian EV market, and leapfrog India into an era of pure EVs,’ Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Limited & Tata Passenger Electric Mobility Limited, said in an official statement.

The Tata Punch EV will be available with two battery pack options: a 25 kWh version with a claimed range (MIDC) of 315 km and a Long Range (LR) version with a 35 kWh battery pack that has an MIDC of 421 km.

Additionally, customers have two options for charging their Punch EV – a 7.2 kW fast home charger (exclusively available for the LR variant) and a 3.3 kW wallbox charger.

The Punhc.ev is the first all-electric vehicle built on a brand-new platform. The Acti.ev platform is specifically designed for electric vehicles, aiming for high production volume and efficiency, according to the company.

‘Witnessing a 100-fold growth in four years, since inception, EVs are now mainstream. As a testament to Tata’s commitment to democratizing EVs, the Punch.ev is set to redefine standards, creating a paradigm shift beyond the needs of today and tomorrow,’ added Chandra.

Tata Motors revealed the Punch.ev, within a month of inaugurating two showrooms in Gurugram, Haryana, catering only to its EV lineup.

The carmaker has also outlined plans to open new dedicated electric vehicle showrooms in Tier-I and Tier-II cities within the next 12-18 months.

Punch.ev will be offered in five colour options, including Seaweed Dual Tone, Empowered Oxide Dual Tone, Fearless Red Dual Tone, Daytona Grey Dual Tone, and Pristine White Dual Tone.

The e-SUV is equipped with a 10.25-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a digital instrument cluster, automatic climate control, and a 2-spoke steering wheel with an illuminated Tata logo.

It also gets a wireless charging pad, ventilated front seats, air purifier, an electronic parking brake, 360-degree camera, single-pane sunroof, cruise control, a blind spot monitor, and six airbags etc. as standard features.

‘As we welcome a new era of e-mobility, the Punch.ev will surely emerge as a beacon of innovation and progress. With exclusive stores, collaborative charging initiatives, and a cutting edge manufacturing ecosystem, we’re committed to shaping a future where sustainability, community, and technology converge,’ Chandra further added.

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