If you started your own business, congratulations! Many fail to take the first step, but you did it!
However, this is when the hard work starts. Building a customer base and establishing your company on the market requires a lot of marketing techniques. The first step that most people take is issuing a business card, and even though it might seem like an outdated method of business promotion, it still works!
Business cards are crucial for getting new clients. After all, we are talking about a company that nobody knows about, and your business cards will be your ticket to introduce your company to potential clients.
Networking is one of the most crucial aspects of business, and in order to make it effective, you need a business card.
Here are some of the benefits that business cards can bring to new businesses.
The Power of First Impressions
Let’s say you attend a networking event like a seminar filled with potential clients and collaborators. How will you connect with people if you don’t have a business card?
When you are entering a sea of faces, many people gathered in one place, exchanging contact information is a total blur. Nobody knows if your contact will get on their mobile phone safely without any distractions.
However, the situation changes when you give someone a well-crafted business card. The tangible connection is established within seconds, and you can use the rest of your time to explain your company better.
In the business world, it’s all about first impressions. Not only with your business card but also with your corporate card. That’s why Genome has created slick-looking corporate cards that will impress everyone at the dinner table.
You can learn more about the Genome corporate Visa card on the link below: genome.eu/corporate-physical-card/
But the use of a business card is still your main priority, especially when going to networking events.
Recent studies have shown that up to 88% of business cards distributed at themed events lead to follow-up communication. After all, they are at that event with the same goal as you, to connect with people.
On top of that, close to 39% of individuals say that they won’t do business with a company that has a cheap-looking business card.
Establishing Credibility and Professionalism
Business cards are not only for sharing contact information. In fact, your contact details don’t mean much to your potential clients. Business cards evoke a sense of credibility and professionalism. Nobody wants to deal with unprofessional people who will fail to deliver, and with your business card, you say that you’ll get things done.
Business cards are not just about contact information; they are about making a statement. When you hand out a well-designed card, it speaks volumes about your professionalism and attention to detail.
You’ll be surprised to find out that around 72% of people judge a company by the quality of its business card. So make sure that you invest time and effort in creating a stunning business card.
Building Brand Awareness and Recall
Don’t think of your business card as a source of information. Think of it as a miniature billboard for your brand.
That’s why your goal should be to create a more eye-catching and memorable card as possible. That way, every time your business card lands in someone’s wallet or desk, it becomes an ad for your company and they are more likely to remember your brand or spread the word about it.
But in order to make sure that the person receiving the card remembers it, you have to make it memorable. Surveys suggest that up to 88% of business cards are thrown away within a week, which is why your business card needs to stand out.
A well-designed business card is more than just a way to convey contact information; it is a little reflection of your brand. Every aspect, from color schemes to typography, reflects your brand’s identity and values. Consistency in branding across all platforms, including business cards, increases brand awareness and trust among potential customers.
Integrating Business Cards with Technology
In today’s digital world, your business card acts as a hook to a video. It should navigate people to a website, or social media profiles where they can learn more about your business. Plus nowadays, everybody has their phone in their hand, and adding a scannable QR code makes it easier for them to observe your offer.
There are some innovative cards with NFC chip installed, where you can load all the information in the card, and your potential clients can only tap the card with their phone and have all the contact information transferred.
Elements of Effective Branding on Business Cards
Logo Integration: Incorporating your logo prominently reinforces brand recall.
Color Psychology: Utilize colors that align with your brand’s message and evoke the desired emotions.
Minimalist Design: Less clutter means more focus on essential information and brand aesthetics.
Final Words
As you can see, having a well-crafted business card can seriously impact your business. So, don’t rush the process, create the ultimate business card that will impress people and will stand out from the rest.
I promise you if you use it effectively and hand it out to the right people who might share an interest in doing business with you, you’ll see a huge return on investment.