Running a PPC campaign can be a time-consuming process if you are unsure where to start. However, with the help of an agency, you can begin to implement a few thought out PPC campaign in just a few simple steps. To help you get started, we will be providing you with a simple guide to running a smarter PPC campaign.
Do Your Research Before Implementing Anything
Before you even begin to implement a PPC campaign it is vital that you have done the preparation. Not only will this ensure the success of your campaign, but it will also allow you to have an idea of the keywords that you need to optimise for as well as when you will be showing these advertisements to get the best possible click-through rate.
Keep Your Keywords Organised With Absolute Digital Media
Another aspect that you should consider when looking to run a smarter PPC campaign is the organisation of your keywords. By making sure that your keywords are as organised as possible, you can then begin to determine which will be best to spend your money on and which will get you the most click-through rate based on search volume. This can be determined by either an in-house team or through the best PPC management agency London has to offer. By using an agency, however, you are able to benefit from the experience of the PPC team.
Begin With Your Budget
One of the other major tips that we can give you when starting a PPC campaign is, to begin with, your budget and work from there. By having a clear budget in mind before implementing the campaign, you can monitor your spending and cap the campaign when you have reached your total budget. This can be done with ease through Google Tag Manager and can be paused by either yourself or the agency that you are using at any stage of the campaign being implemented. This budget can be set per keyword or for the total of the campaign at every stage.
Optimise Your Ad Copy As Much As Possible
When writing your ad copy, it must be optimised as much as possible to provide you with the best possible results when it comes to your click-through rate. Ben Austin CEO and the rest of the team at Absolute Digital Media have seen a huge amount of success with the optimisation of their ad copy to boost conversion rate and provide your audience with an answer to a common question as a result. Whether it be a link through to a home page or ad copy for a specific product page, this can improve the visibility of your brand.
With this in mind, there are several ways that you can begin to implement a successful PPC campaign with just a few simple steps. Which of these will you be using to make sure your PPC campaign is as successful as possible?