How Phaneesh Murthy and Primentor Enhance Business Value with Tech and Ops Convergence

Phaneesh Murthy is one of the world’s leading thinkers in the Global Tech and Business Services industry. He’s held the roles of CEO, President, Global Head of Sales, founder, and board member at various firms over the past three decades, and he’s been a catalyst of transformational growth at some of the world’s most prominent tech companies. 

Phaneesh Murthy is the founder and CEO of Primentor, a consulting agency that mentors senior executives to break cycles of stagnation and promote hyper-growth. One of Primentor’s primary areas of focus is technology and operations convergence. Phaneesh Murthy has found that while executives understand the importance of IT and operations in their own respects, they don’t understand how, or even why, the two can be integrated to optimize processes company-wide. 

According to Phaneesh Murthy, tech/ops convergence is one of the most important steps to modernizing organizational structures and benefiting from digital transformation.

Tech/Ops Convergence Roadblocks

Tech/ops convergence is becoming a critical business strategy for established companies that want to avoid being replaced or disrupted by more agile up-and-comers. However, it is also a modern strategy, so most execs know little about it. This “generation gap” entrenches established firms into a partially digitized, and already outdated, state. This has a three-pronged effect:

• It promotes IT rigidity: IT departments build the foundations of companies’ digital infrastructure, but those structures change much more slowly than the rate of technological advance.  
• It reduces operating efficiency: Slower data collection and processing leads to operating inefficiencies at every level.
• It increases costs: A lack of integration results in a perpetual decline in business value, throttling a company with unseen costs that more agile firms avoid. 

Even executives who grow to understand the above issues (after witnessing declining operating margins) don’t know how to fix them. That’s why businesses worldwide are approaching Phaneesh Murthy and Primentor for their expertise in tech/ops convergence. 

IT/Ops Convergence with Primentor

Phaneesh Murthy, CEO of Primentor, is not just a tech/ops convergence specialist. He pioneered this business strategy while he was CEO of the Indian tech firm iGATE. His iTOPS model transformed iGATE from a mid-sized IT firm with a -20% operating loss to one of the most valued enterprises in the global technology services industry earning $1.2 billion in annual revenue. 

Now, Murthy offers his IT/Ops strategies to execs worldwide through his consulting firm Primentor. Primentor helps executives transition to an IT/Ops business model using a data-backed approach. 

Primentor’s IT/Ops strategies leverage the following offerings: 

• Current state assessment: Primentor uses its tested proprietary frameworks to evaluate a company’s current technology and operational footprint. It is thus able to understand the firm’s performance against the industry and identify gaps.
• To-be operating model design: Primentor helps companies design effective and cost-efficient business models to address key gaps. This is accomplished by re-engineering and automating operations with digital solutions while building re-skilled teams around those new structures. 
• Migration war-room support: Primentor assists with every step of the IT/Ops transformation process by instituting a program management office to support the seamless migration to the new operating model.  

Every company is different, so Primentor’s IT/Ops integration strategies vary from business to business and industry to industry. Since the company was established in 2013, it has assisted businesses in numerous sectors to migrate to an IT/Ops convergence model and achieve more agile, efficient, and profitable outcomes. 

About Primentor, Inc. 

Primentor is a US-based consulting firm that mentors high-level executives to forge new growth strategies using modern technological solutions. The company was founded in 2013 by Phaneesh Murthy, who serves as CEO. Murthy has over 30 years of experience pioneering industry-disrupting strategies and transforming mid-level companies into top global firms. He brings this experience to Primentor as he helps clients create value networks and enhance business agility. Primentor’s clients span multiple industries, including IT, finance, insurance, consulting, engineering, and more.