One of the key aspects of marketing is triggering people’s emotions, and this technique can be used to forge a connection between a business and its customers. There are various ways to do this, and some of the world’s biggest companies have pioneered successful strategies.
If you’re a business owner, you should look at what’s worked for others and try to implement these ideas in your own marketing efforts.
Soft Branding Can Help Build Trust:
Soft and friendly branding can be a great way to build trust with people and make customers feel at ease with a company or product. This technique has been applied in the online casino industry to good effect, with Fluffy Favourites at Paddy’s up there with the most played games on the site.
The title from Virtue Fusion uses a cute animal theme and attracts players who are seeking a relaxing gaming experience. It uses bright and warm colours in its motif as well, with psychological research attesting to the fact that these also help evoke feelings of comfort in people.
Patagonia is an example of a brand that uses this strategy as well, with a lot of the brand’s marketing focusing on nature and outdoor settings. This also reflects its core values, which are geared towards environmental stability and ethical practices.
If you want to implement some soft branding techniques in your business, this can act as a good way to be transparent about your company’s values and practices. It can also show authenticity, which helps to humanise your brand.
Happiness Can Be a Compelling Emotion in Marketing:
It’s common knowledge that happiness is a universal emotion, and drawing on this is a powerful way to create positive associations with your brand. Some of the world’s greatest companies have used this technique in their marketing, and it would be wise to replicate these ideas.
One of the best companies to study is Coca-Cola when it comes to this form of marketing. The Share a Coke campaign was one of its most beloved strategies of recent years, with cans and bottles personalised with common names. This created a sense of joy and connection among consumers and encouraged people to buy drinks for their friends.
If you want to create similarly joyful experiences, you could use bright colours and uplifting music in your marketing materials. It’s also a great idea to celebrate your customers from time to time, as this fosters a sense of community among your client base.
Surprise Is a Great Way to Grab Attention:
One other option that you could experiment with in your marketing is shock and surprise. This is certainly one way to make your initial connection with a potential customer more memorable. One great example of this was when IHOP changed its name to IHOB. The brand’s name usually stands for International House of Pancakes, but it changed to International House of Burgers to promote its new burger range in 2018.
This marketing initiative helped to generate a significant amount of attention around the company, and it served its purpose to raise awareness about the burgers. Business owners can learn from this by thinking outside the box and using humour to make the brand more memorable.
In the competitive world of online business, it’s crucial to put as much thought into your marketing as possible. You need to consider what emotions you want to touch on in potential customers. Feelings of comfort, happiness, and surprise tend to work.
Disclaimer:
CBD:
Qrius does not provide medical advice.
The Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) outlaws the recreational use of cannabis products in India. CBD oil, manufactured under a license issued by the Drugs and Cosmetics Act, 1940, can be legally used in India for medicinal purposes only with a prescription, subject to specific conditions. Kindly refer to the legalities here.
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Gambling:
As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman, and Sikkim, prohibit gambling. Land-based casinos are legalized in Goa and Daman under the Goa, Daman and Diu Public Gambling Act 1976. In Sikkim, land-based casinos, online gambling, and e-gaming (games of chance) are legalized under the Sikkim Online Gaming (Regulation) Rules 2009. Only some Indian states have legalized online/regular lotteries, subject to state laws. Refer to the legalities here. Horse racing and betting on horse racing, including online betting, is permitted only in licensed premises in select states. Refer to the 1996 Supreme Court judgment for more information.
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