Bengaluru-based edtech firm Byju’s, which offers online education made its first major move into soccer, with no less than the official sponsorship of the the world’s biggest sporting event, the FIFA World Cup.
The deal comes even as FIFA said it had entered into a sponsorship agreement with Singapore-based Crypto.com for the World Cup, which will be held from 21 November to 18 December, on Tuesday.
Byjus’ can leverage the rights to the FIFA World Cup marks, emblem and assets, and run unique promotions for the sport’s global audience in this mega-sporting event.
‘We are delighted to announce that BYJUS would represent India at the biggest stage as an Official Sponsor of the FIFA World Cup Qatar 2022.This would make BYJUS the first EdTech brand to sponsor this prestigious event globally,’ the company said in a media statement.
CEO Byju Raveendran said ‘Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at Byju’s hope to inspire the love of learning in every child’s life through this partnership’
Byju’s will also create educational content as part of a multifaceted activation plan to leverage its products.
‘FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We are delighted to be partnered with a company like Byju’s which is also engaging communities and empowering young people wherever they may be in the world,” said FIFA’s chief commercial officer.
Financial details of the agreement have not been disclosed, but given that football is possibly the most popular sport on the planet, it would be a tidy sum.