Investing in digital signage is a wise choice and it can be the difference that makes a business stand out. There are a variety of reasons to install digital signs, least of all to attract more people, but what about the specific content you display? With the right media and content, you can be informative, exciting, or even highly competitive. Read on for eight proven ways to showcase a company through digital signage.

Brag About Customers and Employees

The best salesperson for any business is word of mouth and what previous customers say about them. People want to actively engage with a company that has the right morals and values, and even a lower-quality product does well with the right image. With testimonials, or better yet, video recommendations from previous happy clients, digital signs can be used to generate online social media content as well. If a company has a very good following on Twitter or Instagram, they can connect a live feed to the screen to display real-time commentary. 

Digital signs can be used to show appreciation for employees by making noteworthy mention of the most upbeat person in the office for that week. Someone’s birthday coming up? Give a warm congratulations that show other customers the company cares about their people.

Daily Information

In this technological age, everyone is connected and most people want to stay up to date on the latest news and events. If the company doesn’t necessarily want to be advertising products, and would rather keep people interested, there is plenty of daily information people benefit from. You can display the stock market, industry-related statistics, or have every news channel tuned in. Keep it constantly moving by displaying as much daily information as people need, such as hourly weather updates.

Competitions

Let customers know when competition becomes available by displaying the terms and conditions. Make it more engaging with a countdown clock. The competition will only do as well as the number of entries received, and the more people who know about it, the better. If you have more than one contest, display them all. Let customers know they can win something unique or take part in a massive sale at the end of the month. Promotional material can be incorporated with competitions so that all potential customers can take advantage of specials or deals. Display the screen on the inner entrance to a store to entice people to walk in to see what specials might be available.

Quotations & Motivational Content

Everybody can benefit from the occasional pick-me-up with motivational quotes. Even funny things people have said or done will get attention. Digital signs don’t have to all be about selling your brand to the public. Use it for something unconventional and have a recurring playlist of funny, quirky, and deeply motivating stuff that will make people stop and read. If signs are being used in a waiting area, they can be a great addition to help people with boredom. Set up a playlist that will run throughout the day, and manage it with something like the AdFlux digital signage software. With this software, you can group certain videos and images, or set it to shuffle to something different every day.

Light-Hearted Entertainment

Everyone loves to laugh. It’s good for our mental and physical health and can relieve stress on the worst of days. Make your signage fun and enjoyable with videos of animals or cute babies. Better yet, have some jokes on the screen to have people laughing out loud. Businesses can benefit from not making everything about money and the company. Customers are more likely to go to a place that makes them feel comforted, and light-hearted entertainment is the way to go. For children, consider putting on some popular cartoons or music videos for all ages.

Company Broadcasts

If the business relies on the information it gives to customers, digital signs can be a great way to get anything across. Company broadcasts can extend to opening hours, naming an employee of the month, or letting customers know when something happens. One interactive way is to display photos of the company such as employees having fun. This shows that the company values its employees’ happiness.

Emergency Information

These display devices can also be used to show the store manager or safety officer in case of an emergency. For hospitals, this is incredibly important. Digital display screens are often used in medical facilities because the buildings are so large that a person can easily get lost in the maze. In these types of businesses, safety is crucial. You need to display emergency exits, roof access, and nurses’ stations, and digital signage can be more cost-effective than physical signs above every door. 

Trivia

This is quite a popular one because there are thousands of questions and tricky riddles that can be displayed. The best types are general knowledge quizzes and those that pertain to the specific business. It can inform the public of how the company started, or it can test customers on their knowledge about bees, for example. The options are limitless and the trivia you choose can be very engaging and fun for those watching the screen.

We could talk all day about different content ideas for digital signs. The point is that these screens are more versatile than traditional posters. They can be used multiple times, and display any number of things that a business wants its customers to see. These content ideas can be used to increase customer engagement and show the world what a company is all about.