It is the biggest mystery of the financial world: why business-for-business is not getting enough attention? Many executives believe that selling to businesses is almost the same to sell to consumers. This is wrong and the result of it is that they put more energy in brand marketing, advertising, and value pricing, rather than focusing on other businesses and finding ways to connect with them. The truth is that B2B is not only different but more difficult from B2C and of course more important too.
Services are dominating the global market economy and B2B markets are estimating for the lion’s share of it. A growing number of businesses are connected with each other in order to unite and do something epic together. They are winning the last relationships with each other’s customers. The result of it all is that B2B firms have relied on the B2B services too.
Marketing is becoming more and more important in companies in the industrial sector, which is why it is important to open the horizons and let an enormous range of possibilities, and people connect with each other.
In B2B, customers are investigating the ways they could keep time and money in their production process, while in B2C they are trying to please and satisfy the consumer or create the necessity for him\her to buy an item. Also, B2C is segmented by the language, sex, age when in B2B the segments are the types of od sectors and size of companies.
Advantages of B2B marketing
Every business is trying to attract new customers. The most popular strategy in that is the content creating when the other is to find a professional company to work with. What are the prospects?
- Greater benefits
With new customers, one can get a greater range of sales which leads to more income for the business.
- Adaptation
B2B marketing makes it easier for the company to adapt quickly for any changes the world or economy will bring in the future.
- Control
A good plan can change everything. Better control of everything leads to optimization spendings and resources.
- Competitiveness
Companies who are not using B2B marketing are losing more chances to develop. They still don’t understand the main thing in business, which is a defined marketing strategy. So if your company is using B2B relations, then you are ahead of those who don’t even consider this kind of marketing. It is easy to succeed in something amazing if no one else is doing it.
- International marketing
The Internet is everything if someone wants information about something. It offers the possibility to open your business to other markets and countries.
Success cases of B2
Why do we need success in our life? Because they make us believe in our ideas more. With them, you can adopt different styles of marketing and get inspired too.
If you are a salesperson or a marketer, then probably you already know about high value but low-cost giveaway by Google. This is an ad offering you £75 free ad credit when you are signed to Google AdWords. The fact that this credit voucher is already here for several years keeps it attracting more customers and sign-ups to this very day.
Another great success case is the collaboration between Forex and cTrader. cTrader is a software developed by Spotware. It is a trading software that Spotware sells to forex brokers so they can allow customers to trade on it. The reason why this is one of the smartest B2B is that there is huge attention around a few of such software programs, making it very easy for customers to find answers to their questions and overall improve their experience in trading. If Forex has not adopted this company, the brokers would make some software by themselves and that would make their service even more expensive. As for now, there is already a large list of cTrader brokerages that are offering their services at affordable costs and the experiences of the traders are much more simplified.
One of the most famous examples of B2B is DELL – which is using social media outreach in order to satisfy their customer’s needs. They launched a social media company with a name @DellCares in order to help people’s concerns and questions. They gained $265,000 in additional weekly revenue.
Defining B2C
B2C is the business to consumer type of connection. Businesses are selling products or services directly to consumers. B2C is one of the four categories of e-commerce, along with B2B, C2B (Customer to business), and C2C (customer to customer).
As the internet grew rapidly in the 90s, people were registering on different platforms. The potential for e-tailing was rising. In the mid-90s and 00s, sites like Amazon and Zappos were booming. Now, it’s uncommon to recognize a consumer-based market that doesn’t sell their products online.
This is ideal for small businesses too, you just need to drop shipping and payment methods and everything is ready.
The future of B2C
E-commerce will stay with us for decades because it is growing and never stopping. E-tailing will expand more because of the fin-tech and other technologies in use right now. Tablets, laptops, smartphones are going to help them too. As for now, Social media has become the primary marketing tool for businesses because it connects the business and people with each other which makes the connection between these two more alive.
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