Online shopping has always been an easy and convenient way to shop. From the comfort of your home, you can browse, add to cart, buy, and receive the products at your doorstep. With big companies making the buying experience easier than ever, itís no wonder the e-commerce industry is evolving at rapid speeds.†
You may have experienced buying something online and receiving something that looks completely different in person. Imagine buying a fitted sweater only for it to arrive oversized. Or those cat-eye glasses you ordered? Theyíre really square. This is a dilemma that many online shoppers face. But what if, with the inclusion of artificial intelligence, we could get a better idea of what we were buying before clicking ĎPurchase.í†
SmartBuyGlasses, a leading online retailer of prescription eyewear, allows customers to try on over 20,000 frames and see how various styles look from different angles. With the Virtual Try-On tool, shoppers can get a realistic idea of how their eyewear will fit their face before checking-out.†
Other companies are following suit, with big makeup brands allowing customers to virtually try on lipsticks or eyeshadows before committing to a color. Some furniture companies are using artificial intelligence to give shoppers realistic views of how certain pieces will look in a space. Even clothing brands are now giving customers the chance to try on clothes virtually.†
The benefits of Virtual Try-Ons†
We are faced with thousands of decisions everyday, many we donít even think about, but when faced with a big purchase, decision making can be hard. Enter virtual try-ons, you can experiment with products on your own time, pressure free, and make a choice thatís right for you. Afraid to try on that bold red lipstick or a pair of green sunglasses? From the comfort of your home, the possibilities are endless.†
Virtual try-ons are giving customers the feeling of shopping in a brick-and-mortar store, bringing back the traditional shopping experience in a more easier and convenient way. The try before you buy idea is a great way to avoid returning unwanted items and building trust for consumers. If you take the time to play around with different styles, you will probably pick the right product the first time.
Finding the right styles, size, and fit can make or break a purchasing decision and big brands are striving to make this experience easier for customers. With consumers having access to jewelry, eyewear, makeup, and clothing try-ons, there is no end in-sight for online retailers.
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