Since the Napster-induced destruction of the recorded music industry 15 years ago, it has experienced some growth within the last couple of years. It recorded its highest growth rate of $15.7 billion since 1997’s 5.9% last year. A new industry report disclosed that streaming services contributed more than 50% of the music industry revenue globally. However, these music services generate most of the income and encourage musicians to invest more in Spotify music promotion.
Streaming liberates the music industry from decimation
Since the early 2000s, the music industry has been agitating for an emancipator. Fortunately, streaming is improving and seems to solve the industry’s demand. The music industry often refers to record labels and music rights holders, leaving out songwriters and musicians. What becomes these artists’ fate considering the recent boost in the industry?
The streaming royalties received by the artists remain small. However, some musicians’ royalty rates per stream have increased on digital music platforms like Apple Music Scale and Spotify. Besides, Spotify has provided resources to assist artists who are undetermined concerning streaming to become more successful.
Tips for becoming successful Spotify artists
Though Spotify provides tools to help boost musicians’ careers, they may not understand how to benefit the most from them. Here are tips that will help you become famous on the platform.
Upload your music on the platform
Music labels distribute their artists’ tracks on Spotify. However, independent and unsigned artists will need third-party services such as CDBaby, DistroKid, and TuneCore to get their music on Spotify and other music streaming platforms. These music distribution services charge artists for their tracks and albums uploaded on Spotify. Before you choose any, check the pricing model, service tiers, and perks.
Share your tracks on other platforms and networks
Getting your music popular online and offline can open opportunities for you. Spread your music everywhere if you want to be heard. You can make use of free services like YouTube and SoundCloud. Also, a strong social presence on Instagram and Facebook can be helpful. It is best to release your music videos on these platforms and have regular live concerts. Besides, consider licensing your tracks for games and TV.
Get noticed by journalists and popular music bloggers
Media coverage gives you more exposure and boosts your music career. Your creativity will help you get the attention of influential journalists and music bloggers. Smaller publications focusing on specific music genres can also give you a broader reach. It will be easier to get featured in local media like newspapers. Besides, Spotify curators use music blogs to get tracks for playlist placements.
Get your tracks featured on playlists
Creating your playlists can place you on the radar of Spotify’s playlist curators. It will also increase your followers on the platform. You will keep your listeners engaged by curating and promoting playlists featuring popular artists’ tracks. Though you can include a couple of your songs on your playlist, your music can get featured on other artists’ playlists.
Use your listeners’ data for decision-making
Spotify for artists gives musicians an analysis of listeners’ data, helping them to plan successful live concerts and tours. Besides having access to their listeners’ metrics, verified artists can upload playlists on their artist pages. They can also choose an “artist’s pick playlist or track and update their header graphic.
Spotify has created teams and tools to boost artists’ careers, making its platform a valuable resource to the music industry. Playlist placement, data analytics, and targeted show ticket sales can help artists promote their tracks. It is left for musicians to use these features to their advantage.
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