Growth is hard to get, let alone continue. So finding the best methods to grow your business is a must as the world gets more globalized and more competitive.
We’ve all heard of Digital Marketing, and no doubt you even do some of it. But we’re here to give you a few different ideas.
They are all aimed at giving you high ROI (return on investment) to ensure you can grow your business profitably.
Cash is King, so finding ways to grow without spending loads of cash is the dream.
Try guerilla marketing
Guerilla marketing uses unconventional methods of communication to present your brand or message.
Type it into Google, and thousands of ideas will appear and get your brain racing. But here’s one to get started.
Sticker printing then applying them to the handles found on the tube is so clever.
Every day thousands of people ride the tube in New York City. Imagine placing these watches at random throughout the network of trains. The positive interactions customers would have with your brand are tremendous.
And all for the cost of a few printed stickers. Amazing!
Send Birthday cards to your top customers
Pareto’s law states that 80% of our results come from 20% of our efforts, so finding that 20% is critical.
Sending a personal, hand-written Birthday or Christmas card to say thank you is probably not on your radar. However, a tiny cost can go a long way to building loyalty. You can bet that they don’t get cards from other businesses, so you’re guaranteed to stand out.
Why not take it one step further and include a customized sticker in the envelope. It could be unique to your customer or something topical, such as Christmas wrapping tags.
For such a low cost per customer, we think this is well worth a try.
Wrap a car (or a cab)
Wrapping company vehicles is a well-known practice but very rarely is it done right.
You want people who see the vehicle to stop and stare because it’s so out there, but also they need to know who your company is and what you do. Unless you’re a big brand, you’ll need to do a bit of explaining.
So instead of paying for a small part wrap on a yellow cab, try and find someone who will let you wrap the whole car or van.
And go crazy with it! Be big, bright, and bold to draw people’s attention as the car drives down the street.
Give away gifts
Our final idea draws on a particular concept within human psychology; reciprocity.
Giving a gift to someone makes them feel indebted to you and helps to influence them to make particular decisions.
What we mean by that is that if you give someone a small gift, they’re more likely to return the favor by making a purchase or giving a social media shout-out to your brand.
This can be really powerful, and organizations worldwide have used it for many years with great success.
All you need to do is find a low-cost, high-impact gift relevant to your audience or brand.
One idea is to give away premium holographic stickers. The special effect material looks beautiful and helps to give your design an eye-catching effect that is totally unique.
Stickers are a low cost per unit, meaning you can scale this campaign to get maximum growth.
So, there we have it. 4 different ideas you can use to grow your brand in 2022.
We hope some of these ideas help your thinking and planning for next year. We ultimately want to see your business grow faster than ever before.
We hope you enjoyed reading and if you have any questions, please comment below.
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