Research indicates that 95% of buying decisions take place subconsciously. This is just one reason why neuroscience has become important in business and marketing today. Business managers are focusing on behavioral sciences to better understand both their consumers and teammates, and thus becoming better business leaders. Organizational development isn’t possible unless leaders realize how changes affect the behaviors of consumers and employees.
Understanding the relationship between one’s brain and actions can improve your workforce’s performance and make your startup more efficient. This article covers the benefits of neuroscience for business leaders and marketing experts.
Neuroscience and business
Business leaders often struggle with organizational restructuring endeavors being unsuccessful. However, they neglect that changes within a company cannot become effective without changes in people’s thoughts and behaviors. Furthermore, neuroscience can help you achieve this goal! Neuroscience shows business managers how verbal and non-verbal cues communicate certain messages to workers, thereby motivating them to become more productive. Learning behavioral sciences will enable you to evaluate a situation aptly and bolster your business decision-making skills. That’s how you can bring organizational changes within the company effectively. Here’s how neuroscience makes you a great business leader:
- Become more flexible
Effective decision-making demands business leaders to become adaptable to change and hone their flexible natures. Moreover, studying neuroscience can help you easily pivot, change, and adjust to changed situations. Therefore, you should pursue neuroscience for business course programs to leverage the power of behavioral sciences for honing your organizational performance. Such a course allows you to easily rewire your thoughts to become an effective decision-maker and solve problems rightly.
- Multitasking is counterproductive
Another example involves how neuroscience seems to suggest that multitasking has proven to be ineffective. We know that a person’s prefrontal cortex controls how much attention that person pays to certain tasks. But focusing on several tasks simultaneously leads to that person switching between them constantly. This switching back and forth exhausts that person’s mind, leading to reduced productivity. Therefore, juggling several responsibilities at one time should be discouraged if not stopped entirely.
- Increase your rapport
Without building rapport, business leaders can’t enhance their workers’ productivity. Studies reveal that just 49% of employees trust their supervisors or colleagues. Neuroscience, fortunately, teaches managers how to use the right words to motivate their subordinates. You can leverage verbal along with non-verbal cues appropriately to build trust, increase rapport, and encourage your underlings. That’s why rapport-building has now become inconceivable without knowing behavioral sciences.
- Communicate more effectively
Effective communication becomes possible when managers learn how their teammates perceive their messages and what they should do to motivate the workforce. Therefore, neuroscience can help managers make their messages more powerful to drive higher productivity levels in an office:
- Inconsistent and over-detailed messages can lessen a workforce’s attention.
- Your actions should support your communication since you’re a role model.
- Contradictory messages aren’t well-received, so your communication must be transparent.
- Use intuition successfully
Statistics show that 62% of executives admit to relying on “gut feelings” in decision-making sessions. In today’s data-driven world, intuition-based decisions are discarded for being prone to failure. But studying neuroscience can help managers learn to utilize intuition effectively. Experts believe that a person’s “gut feelings” are based on that person’s pre-identified patterns. Learning how to use such pre-recognized patterns properly can bolster your performance and make you a perceptive executive.
Neuroscience and marketing
Just as neuroscience helps business managers interact with their employees effectively, neuromarketing allows them to connect successfully with customers. Marketers can understand what customers are asking for and what products appeal to them by using behavioral sciences and related techniques. Moreover, neuroscience allows marketers to effectively advertise these products to customers via subliminal messages since – as we have mentioned in the introduction – 95% of purchasing decisions happen subconsciously. Hence, let’s discuss how marketers derive an optimal response for an average customer by learning how people’s brains respond to brand-related communication. Here are just five ways you can do that now:
- Better web design
You can read about a recent neuroscientific study conducted by Bergman and Noren that indicated how putting more effort into web design makes your platform look more trustworthy. Different factors are also responsible for your website’s enhanced reputation – font, colors, and layout, for example – but a poorly-designed website doesn’t attract as many customers. Marketers should realize that modern-day customers have become better at recognizing excellent website designs.
- Choose colors effectively
Another important theme in neuromarketing that has changed how businesses market to customers involves what you may call “color psychology.” Choosing the right color scheme can make your ads appear more meaningful and interesting. Audience engagement can be increased by choosing colors appropriately for the message. Remember the subliminal messages transmitted by colors, and you can easily create effective ads for your audience. Use colors to motivate all your customers.
- Using images strategically
Neuroscientific research helps marketers realize what kind of images should be utilized and in what manner to obtain optimal outcomes. For instance, surveys indicate that using baby pics makes folks pay more attention to your ads. But the person in your ad shouldn’t gaze directly into viewers’ eyes; instead, that person should look at the ad’s content to drive people’s attention there. So, this strategic image placement technique has become dominant in companies’ marketing strategies.
- Setting the price
You may have seen how brands price their products at $4.99 instead of offering them for 5$ bluntly. Neuroscience has taught marketers that these pricing tactics trick people into thinking they’re being offered a fair deal. On the other hand, some advertisers use “price framing,” in which you emphasize the price difference instead of the actual price. Thus, brands will offer certain accessories with their products for an additional amount of money since the price difference will bring them more sales.
- Leverage loss aversion
Finally, the strategy of “loss aversion” can be used to influence both customers and employees. This strategy is based on the fact that people are more worried about losing things than gaining them. A business, therefore, issues limited stock offers to leverage loss aversion for driving more sales. Thus, if people believe they’re going to lose an opportunity, they’re more likely to buy from you. This tactic has become common among marketers, a testament to the effectiveness of neuroscience.
Neuroscience helps business managers understand how to influence their customers and employees to drive optimal results. Business managers can pursue a course in neuroscience for leadership and marketing to learn how they can motivate their subordinates, communicate effectively, and rely on their “gut feelings” successfully. A course like that also helps marketers advertise to consumers properly by choosing the right colors along with images. Sending subliminal messages via web design and loss aversion can make your ads effective. That’s how neuroscience makes businesses better at dealing with consumers and employees today.
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