If a picture is worth a thousand words, just imagine how much a 5-second clip would be worth. The truth is that videos bring stories to life in ways that no other medium can, capturing the most complex emotions and intricate details effortlessly.
Still, for all its flow and cohesiveness, video may sometimes fail to tell the whole story. It may need a little extra help to provide context or highlight key information. That’s where adding text comes in to fill the gaps and make sure your audience gets the full story without missing a beat.
Wondering why, when, and how to add text to a video for maximum impact? Keep reading to find out!
If a picture is worth a thousand words, just imagine how much a 5-second clip would be worth. The truth is that videos bring stories to life in ways that no other medium can, capturing the most complex emotions and intricate details effortlessly.
Still, for all its flow and cohesiveness, video may sometimes fail to tell the whole story. It may need a little extra help to provide context or highlight key information. That’s where adding text comes in to fill the gaps and make sure your audience gets the full story without missing a beat.
Wondering why, when, and how to add text to a video for maximum impact? Keep reading to find out!
3 ways in which text makes your video better
The right text at the right time can make a world of difference for your video. Here’s how:
It helps you emphasize key moments
Whether you’re editing a video tutorial, online lecture, or a personal vlog, incorporating text in videos serves to draw attention to key moments that would otherwise be overlooked amid the constant flow of visuals. By adding captions, text overlays, and title cards, you’re helping your audience focus on what’s important in your video.
It contributes towards a better SEO ranking
Contrary to popular belief, SEO is not reserved just for websites. Social media content – including videos – can also be optimized for search engines, and it all starts with captions and on-screen text. By including relevant keywords to your video’s text overlay and captions, you’re increasing your chances of ranking high in search results and thus being discovered by more and more people.
It promotes accessibility
Not only does text on video help you tell better stories, but it helps you tell them to a lot more people. Whenever you decide to write on a video, whether by adding subtitles or other types of text, you’re making it easy for viewers with hearing impairments to follow your story without missing any important detail.
Best practices for adding text to videos
When you decide to add text to video, it’s easy to get carried away with all the customization options, especially when it comes to feature-rich tools like Flixier. To keep things looking clean and professional, here are some best practices to follow:
Choose the right font and size
The text you incorporate into your video should add value to your content rather than detract from it. So be mindful of your choice of font and size, making sure the text is easy to read and doesn’t obstruct any important visual elements.
Keep it brief and impactful
Whatever you do, avoid turning your video into a text-heavy PowerPoint presentation. Your text should simply emphasize key ideas, provide some context, describe a call to action, or briefly contribute to your branding – not tell the whole story.
Animate your text (when it makes sense)
For better engagement, try adding animations to your text. This can create a more dynamic and fluid viewing experience. Moderation is key though – too many animations can overwhelm the viewer and distract from your message – so animate your text only when and where it makes sense.
How to add text to video online with Flixier?
Adding text to a video may sound simple enough, but if you’re not using the right tool, it can be quite cumbersome. With a video text editor like Flixier, you can jump right into the action from your web browser without having to download any software. All you really need is a steady internet connection.
Its highly intuitive interface and cloud-powered rendering speed make it a great choice for anyone looking to add animated text or captions to their videos.
So, without further ado, let’s see how to add text on a video step by step, using Flixier:
Open Flixier
Start by accessing Flixier.com from your browser. Click on the Get Started button on the homepage, and you’ll be taken straight to the editing dashboard. That’s it – no need to open an account or download anything.
Import your media
Next up, upload your video from whichever source you find most convenient. Drag and drop files from your computer, import what you need from cloud-storage platforms, or simply bring over files from your smartphone using a QR code.
Add text to the video
Now that you’ve got your canvas, it’s time to add some text. Open the Text menu from the left side of the screen and choose the type of text you want to add (headline, body text, etc). You can also choose one of the many text presets available here. Drag the text object around on the screen to adjust its placement.
Customize your text
Change your text color, font, size, and spacing from the Text Style menu. Animate your text by choosing one of the many options found in the Text Properties menu.
Add motion titles
If you want your video text to look extra polished and professional, you can also add Motion titles. You’ll find these in the Motion menu on the left side.
Export your video
When you’re happy with the final result, click Export to download your video and/or publish it to streaming services and social media.
Video & text: name a better duo!
When it comes to storytelling, every little detail counts. While video is, without a doubt, a powerful medium for telling stories, there’s always a time and a place for text, too. And it’s up to you to find it! As long as you continue to integrate text into your videos thoughtfully, your content will look better, rank higher in search results, and be able to reach a broader, more diverse audience.
Disclaimer:
CBD:
Qrius does not provide medical advice.
The Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) outlaws the recreational use of cannabis products in India. CBD oil, manufactured under a license issued by the Drugs and Cosmetics Act, 1940, can be legally used in India for medicinal purposes only with a prescription, subject to specific conditions. Kindly refer to the legalities here.
The information on this website is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions regarding a medical condition or treatment. Never disregard professional medical advice or delay seeking it because of something you have read on this website.
Gambling:
As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman, and Sikkim, prohibit gambling. Land-based casinos are legalized in Goa and Daman under the Goa, Daman and Diu Public Gambling Act 1976. In Sikkim, land-based casinos, online gambling, and e-gaming (games of chance) are legalized under the Sikkim Online Gaming (Regulation) Rules 2009. Only some Indian states have legalized online/regular lotteries, subject to state laws. Refer to the legalities here. Horse racing and betting on horse racing, including online betting, is permitted only in licensed premises in select states. Refer to the 1996 Supreme Court judgment for more information.
This article does not endorse or express the views of Qrius and/or its staff.
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