Also, in other news, Airtel made another announcement. They said and I quote?—?“ We understand that TRAI is likely to initiate a consultation for bringing rationality in pricing in the Indian mobile sector which has been operating at prices that have been eroding the viability of the sector… Our sector is highly capital intensive with fast-changing tech cycles that require continuing investments. It is, therefore, extremely important that industry remains viable to support the vision of Digital India. Accordingly, company will hike prices from December.”
That’s a nice way to say a price hike is coming. Anyway, this isn’t something that is totally unexpected. With mounting losses and the recent Supreme Court ruling forcing them to fork close to 20,000 crores, everybody knew Airtel was going to push prices higher. And since Jio has already raised tariffs on their end, it was only time Airtel and Vodafone join the pack.
So yeah, everyone’s hiking prices and it looks like the days of cheap internet and voice calling is finally coming to an end.
This article was originally published on Finshots
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