By Harrish Sairaman
Women are no longer found only adorning the kitchen. You will find them attending meetings, taking important corporate decisions, handling accounts and doing every other thing which was once stereotyped as being done only by males.
The role of women in our society has changed drastically in the past few decades. According to a recent survey, it is estimated that women contribute to about 22% of our GDP. Although, Indian females comprise almost half of the total population, however, merely a small percentage of them are involved in economic activities.
Forbes India analyzed that about 30% of corporate senior management positions in India, higher than the global average of 24%, comprises of women. However, when compared with the overall workforce, India ranks 113 out of 135, regarded amongst the top countries in the world when it comes to the gender gap. Furthermore, surprisingly only 10% of the total entrepreneurs in the country are women. There is a need to strengthen our economy socially, culturally, financially by encouraging more women entrepreneurs.
Across the table, you will find that women bring in a diverse point of view to your problems. This is helpful as heterogeneous group decisions create more impact and outperform the homogenous groups. With the information overload, it is highly essential to have the capacity to analyze the information better, interpret it and harness it smartly providing a competitive edge and overall better decisions.
One of the most crucial reasons to invest in women entrepreneurs is their spending habits as women tend to spend wisely by understanding the customer perspective. This habit can aid in creating great profit margins and reduce the unnecessary and unwanted costs.
Narrowing the prevalent gender gap
World Bank in their latest development update for India mentioned that women employers tend to hire a significantly greater number of women. With more new age women entrepreneurs there will be an increase in the number of women hired across industries, helping reduce the gender pay gap and contribute to the diversity and inclusion vision of our country.
With low venture capital and angel funding rates, it has become a challenging environment for women entrepreneurs to launch a startup. With women heading the institutions which support startups, they can guide and mentor women entrepreneurs and use their funding networks to secure capital and investment. Women entrepreneurs can lead to a global change by empowering other women and making them financially strong and independent.
Brigham Young said, “When you educate a man you educate an individual. When you educate a woman you educate an entire family.” Women need to know that their ability to be homemakers has already proven they are great managers and possess superior managerial skills as what is required to build a great family is what is required to build a great team, organization and even a nation.
Harrish Sairaman is a motivational speaker and has successfully driven over 1200+ workshops touching lives of over 2,00,000 + participants.
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