Twitter on Thursday removed the legacy verified blue ticks from all accounts, with only individual Twitter users who have paid for Twitter Blue, which costs USD 8/month via the web and USD 11/month through in-app payment on iOS and Android, retaining the much-vaunted ‘blue tick.’
Among the tick-affected are Bollywood celebrities including Shah Rukh Khan, Amitabh Bachchan, Alia Bhatt and politicians like CM Yogi Adityanath, Rahul Gandhi and Priyanka Gandhi. Even cricketers Virat Kohli and Rohit Sharma among others have lost their verified blue ticks from their Twitter accounts.
Elon Musk had launched the Twitter Blue service with the check-mark badge as one of the premium perks within two weeks of the company’s takeover last year.
Twitter first introduced the blue check mark system in 2009 to help users identify that celebrities, politicians, companies and brands, news organizations and other accounts ‘of public interest’ were genuine and not impostors or parody accounts. The company didn’t previously charge for verification.
Earlier in March, Twitter posted from their official handle, ‘On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue.’
Bollywood legend Amitabh Bachchan on Friday posted a funny tweet saying he has paid the subscription fees of Twitter Blue and requested that his blue tick be restored, leaving users in splits.
‘T 4623 – Hey Twitter! Are you listening? I have paid for the subscription service… so please put back the blue lotus in front of my name, so that people know that I am Amitabh Bachchan. I am making the request with folded hands…аnow should I fall in your feet?’ Mr Bachchan said in his tweet.
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