In a world where many of us want to know how to get twitter followers, we might forget how important it might be to follow the best – and appropriate – Twitter accounts ourselves! This mistake is even more unforgivable for those in marketing.
Well, marketing is perhaps one of the most evergreen skill-based professions out there. It is also incredibly ever-changing. While the purpose might have stayed pretty much the same throughout the history of advertisement, marketing has changed significantly with time. From billboards in cities and highways to the side panels and social media accounts in your smartphone, the modes of marketing have certainly gone through a lot of evolution.
With this remarkable evolution, however, comes a need for professionals to stay in touch with the times. You cannot let the latest information pass by unnoticed if you want to be successful, or even knowledgeable in marketing! Thankfully, it is no longer the 20th century or the early 2000s, when acquiring marketing information could be a huge pain in the neck.
So, to make better use of your Twitter time, we are going to do you a favor. Here are the top Twitter accounts to follow if you are into marketing, in any way.
Rand Fishkin is one very accomplished guy. Having founded Moz and co-founded SharkToro, you could imagine how invaluable his insight could actually be. His feed involves links to a lot of information on marketing – along with his own commentary. The commentary is usually very insightful.
So, if you want to feel as if an actual living, breathing person operates your go-to marketing account, check him out!
Content Marketing Institute
This account reflects exactly what its name says. This is a Twitter account that is geared predominantly towards marketing through content. Hence, much of the tips or information on marketing revolves around emailing, content on websites, landing pages, surveying customers, and other similar topics.
One of the most renowned Customer Relationship Management (CRM) systems out there, HubSpot addresses multiple platforms. There are tons of information about selling on various platforms in their feed. Moreover, they also conduct online surveys for investors and other potential clientele. These surveys are generally insightful, especially for someone who prefers proof of the present marketing climate.
CEO at Shots, John Shahidi is a valuable contender for useful takes on marketing. He has gathered quite a collection of insightful interviews and other content related to marketing on his page. As of late, he has also joined Medium and is very active, with almost around 4,000 retweets. We highly recommend him, especially for those interested in digital marketing.
Bestselling author, Jay Baer, certainly has a lot to say about marketing to his 150,000 plus followers on Twitter. He is a business strategist and an avid blogger, with plenty of advice for people who are trying to get into marketing. Not only that, he has a very engaged audience, of which many would testify how beneficial his tidbits on marketing proved for them!
Think with Google
This account is run by the Google team itself. Not only do they put out the hottest marketing news, but their feed is also rife with stats related to customer behavior, trends on YouTube, and analytics as well.
Furthermore, they also have frequent interviews with prominent marketing strategists whose
suggestions are nothing short of gold for people interested in digital marketing. Keep in mind, this is the same team operating on the biggest search engine currently.
Do not miss out!
Having founded Copyhackers, a well-established copywriting platform, Joanna’s main focus is on relaying strategies for writing. The topics she focuses on range anywhere from landing pages and customer research to user audits and blog articles. Suffice to say, following her content will give you a pretty good idea of how to start or improve your copywriting abilities!
This brilliant expert is the author of two great books, Web Analytics: An Hour A Day and Web Analytics 2.0. He is also serving as a digital marketing evangelist at Google. With his repertoire, it would almost be a sin to not take up some of the insights he puts out to his 150,000+ followers on Twitter!
It is absolutely important in this day and age to be relevantly informed. Long gone are the days when such great advice could only be picked up in elective courses or glimpses of experts on Television. Thankfully, Twitter is a gold mine for great advice if you know where to look.
While simply following these accounts can never be enough – the information they provide is certainly important. Especially if you are just starting out in the marketing field.
So, now that you’re done reading this article, hop on Twitter and follow these gems!
Stay updated with all the insights.
Navigate news, 1 email day.
Subscribe to Qrius