A Revival of an Underrated Gem:
The re-release of Tumbbad, directed by Rahi Anil Barve and starring the incredibly talented Sohum Shah, has taken the Indian box office by storm. Once overlooked during its original run in 2018, Tumbbad has found new life in theaters, and the numbers are nothing short of phenomenal. In its first week of re-release, the movie has amassed an impressive Rs 25 crore, far exceeding expectations. What makes this even more remarkable is that these collections are higher than what the film achieved during its original run.
But what’s driving this resurgence? Why has Tumbbad suddenly become a massive hit? Let’s dive deep into the numbers, the factors behind this success, and what the future holds for this critically acclaimed horror-fantasy film.
Tumbbad Total Box Office Collections: An Unbelievable First Week:
How Much Has Tumbbad Earned in Its Re-Release?
In just one week of its re-release, Tumbbad has raked in Rs 25 crore at the Indian box office. This figure is astounding, considering the film initially collected just over Rs 13 crore during its entire first run back in 2018. Now, with renewed interest and a strategic marketing campaign, the movie is breaking its own records.
A Closer Look at Day-by-Day Collections:
Breaking down the collections paints an even clearer picture of the film’s roaring success:
| Day | India Net Collections |
|---|---|
| Day 1 | Rs 1.50 crore |
| Day 2 | Rs 2.25 crore |
| Day 3 | Rs 3.00 crore |
| Day 4 | Rs 1.65 crore |
| Day 5 | Rs 1.60 crore |
| Day 6 | Rs 1.40 crore |
| Day 7 | Rs 1.30 crore |
The total, after seven days, stands at Rs 12.70 crore. When you add in collections from subsequent days, the total has touched just shy of Rs 25 crore, signaling a strong performance not only during the weekends but also during weekdays.
Why Has the Re-Release Been So Successful?
The film’s success during its re-release can be attributed to a number of factors:
- Stronger Word-of-Mouth: During its original run, Tumbbad was praised by critics, but it struggled to find its audience. Now, with the advent of social media and streaming platforms, the movie has built a cult following. Fans of the film have generated excitement about its return to the big screen.
- Marketing Masterclass: The team behind Tumbbad executed a well-crafted marketing campaign that focused on the film’s uniqueness and its visual appeal. This re-engaged old fans while piquing the curiosity of new audiences.
- National Cinema Day Boost: The second Friday of the re-release coincided with National Cinema Day, offering discounted tickets, which helped attract larger crowds.
Tumbbad: A Movie Ahead of Its Time:
Why Did Tumbbad Flop in 2018?
When Tumbbad was initially released, it struggled to perform at the box office. Despite its critical acclaim, the film was perceived as too niche for a broader audience. Many attributed its lackluster performance to:
- Genre Mismatch: Indian audiences weren’t fully prepared for the kind of storytelling Tumbbad offered. The blend of mythology, horror, and art-house cinema was a departure from the mainstream Bollywood fare.
- Limited Promotions: During its original run, Tumbbad didn’t benefit from the kind of expansive marketing campaign that usually accompanies big releases. This lack of visibility contributed to its poor performance.
Tumbbad’s Cult Following Grows Post-Streaming:
How Streaming Platforms Played a Role:
Since Tumbbad became available on streaming platforms, its audience has expanded exponentially. The film’s stunning visuals, gripping narrative, and unique storytelling have helped it gain a dedicated fanbase over the years. Social media platforms like Twitter and Reddit became hotbeds for discussions around the movie’s symbolism, cinematography, and lore, further cementing its status as a cult classic.
The Role of Critics and Film Festivals:
Critics who originally championed the film played a key role in keeping it alive. Tumbbad received international acclaim at film festivals, and its inclusion in global film discussions piqued the interest of cinephiles who may have missed it during its first run.
Tumbbad Total Box Office Collections: Set for a Huge Boost on National Cinema Day:
What to Expect from National Cinema Day?
On its second Friday of re-release, Tumbbad is expected to outperform its first day’s collection, thanks to National Cinema Day. With ticket prices slashed across the country, more moviegoers are expected to flock to theaters. The buzz is that Tumbbad could see collections that are four times higher than its original release day.
This re-release has flipped the script on Tumbbad, turning what was once considered a flop into a resounding box office success.
Tumbbad 2: Is It Finally Happening?
Tumbbad Sequel Announced:
To add to the excitement, the makers of Tumbbad have officially announced a sequel. The news broke on the day of the film’s re-release, sparking anticipation among fans and setting the stage for Tumbbad 2. Given the success of the first film’s re-release, expectations are sky-high for the sequel.
The Marketing Strategy Behind the Re-Release:
How the Big Campaign Paid Off?
The re-release of Tumbbad was more than just a nostalgia trip. It was a well-planned move by the filmmakers to capitalize on the film’s newfound popularity. The decision to reintroduce the film to theaters, coupled with a major marketing push, has worked wonders for its box office performance.
FAQs About Tumbbad’s Re-Release and Box Office Success:
1. Why did Tumbbad get a re-release?
Tumbbad received a re-release due to its growing cult status and demand from fans who wanted to experience it on the big screen again.
2. How much has Tumbbad earned in its re-release?
As of the first week of its re-release, Tumbbad has earned Rs 25 crore, surpassing its original box office collections.
3. What is National Cinema Day, and how did it impact Tumbbad’s collections?
National Cinema Day is a celebration where ticket prices are slashed to encourage more people to visit theaters. It significantly boosted Tumbbad’s box office performance during its re-release.
4. Will there be a sequel to Tumbbad?
Yes, Tumbbad 2 has been officially announced and is in development.
5. How did streaming platforms contribute to Tumbbad’s success?
Streaming platforms helped Tumbbad gain a larger audience post-release, turning it into a cult classic.
6. How does Tumbbad’s re-release compare to its original release?
The re-release of Tumbbad has outperformed its original run, both in terms of box office numbers and audience reception.
Conclusion: The Legacy of Tumbbad:
In conclusion, Tumbbad’s re-release has been a resounding success, proving that a film can find its audience, even if it takes time. With Rs 25 crore in collections by the end of week one and the potential for more with National Cinema Day, Tumbbad is now regarded as a true cinematic gem.
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