It was not that long ago that the concept of a ‘Rewards Club’ was considered no more than a novelty. But Las Vegas casinos were on to something when they gave complimentary meals and hotel rooms to their most valued customers and now most commercial businesses have some kind of loyalty scheme in place to keep their customers ‘on side’.
Domestically BPCL’s PetroBonus fuel card program boasts two million members but that is dwarfed by PAYBACK India which is a coalition loyalty program meaning customers of numerous companies receive loyalty points for purchases made at numerous companies.
The idea of a coalition amongst online bookmakers is very unlikely as online sports betting and online casinos are residents of a fiercely competitive space where the prospect of commingling any resources, especially customers, is unthinkable.
Rewards for Retention
This is actually great news for gamblers as rewards clubs and loyalty bonuses can offer anything from free merchandise to race-day outings and free bets are becoming commonplace. And, in the spirit of a competitive marketplace, the bookmakers are seemingly falling over one another to have the standout gifts.
In short, as it’s getting harder for online bookmakers to attract new customers, they are putting more effort into retaining the customers they already have.
But, like people who acquire frequent flier air miles with an airline and promptly use them to take a free flight, the popularity of weekly free bet clubs has grown immeasurably due to the popularity of free bets.
However, unlike those air-miles, bookmaker rewards programs do not necessarily issue weekly free bets based on the amount of money wagered (akin to miles flown) but for other variables such as the frequency of bets placed during the previous seven days or the types of bets which have been placed by a customer.
Top Bookmaker Reward Clubs
- Betway’s Free Bet Club, for example, will give customers who bet £25 or more on football accumulators during the course of a week £10 in free bets.
- Paddy Power’s Rewards Club has a simpler approach rewarding their customers with a £10 free bet in return for placing five individual £10 wagers during a week.
- Unibet’s In-Play Free Bet Club is similar while Coral and Skybet issue their loyal customers with £5 in free bets in return for betting turnover in excess of £25 spread across five individual bets.
All-in-all if you are going to bet regularly you should do your utmost to collect as many free bets as possible. You can use free bets on most sports including football, cricket and tennis.
If you want to show constant profits from your gambling activities these free bets offers should be embraced and used prudently in order to consolidate ‘paid for’ betting positions, in essence covering all bases in games, matches or races which you choose to bet on.
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