When considering all the offerings brokers operating in the world of finance, it isn’t hard to believe the broad gamut of services they offer. Today, most brokers don’t merely tend to stocks alone but have a broad retinue of skills. Consider for instance Angel Broking that founded itself as a stock broking company and today boasts services that range from insurance and loans to investing and trading among others. Presently, it seeks to be viewed as the country’s leading fintech player and has showcased its commitment to the same in its ‘smart’ offerings. These include but aren’t limited to news offerings (Smart Buzz), free APIs (Smart API), and algorithmic trading (via the Smart Store).
EXPLORING THE FINTECH LANDSCAPE
Financial technology or ‘fintech’ as it is often referred to today, offers technology-powered financial results. Although technological innovations have always been welcomed and appreciated in the realm of finance, the role, and extent to which they make contributions have expanded. Over the decades fintech solutions have helped resolve varied issues ranging from those pertaining to financial globalization to those that aim to replace analog with digital offerings. Today, fintech solutions focus on aiding start-ups and offering smart solutions to emerging markets.
MILLENNIALS
Millennials followed by Gen-Z’s make up the bulk of those seeking to explore fintech offerings today. Having grown up with smart devices and smartphones, they have the world at their fingertips. Indian millennials and Gen-Z’s are no different and since they have access to the internet, they are smarter and more aware. As consumers of financial offerings, their interactions with the stock markets and other forms of investment are different from their predecessors.
Gen-Z and Millennials combine old and new investment strategies as opposed to relying on tried and tested means of investing exclusively. They are also more likely to gravitate towards stocks in contrast to other forms of investment. Their attitude can be understood to be more laid back in comparison to their seemingly serious Gen-X and Baby Boomer counterparts. Impact investing and technology-focused investments are in their realm of interest.
ANGEL ONE
Set against this backdrop, the finance-savvy Angel Broking company decided to revamp itself and now goes by the name Angel One. This decision has been in the making for a while as the brand has evolved and grown and, in the process, has guided its customers forward as well. This is most evident in the educational offerings it has provided under Angel Academy that provides educational material to traders, investors, and those new to the world of finance.
Their new logo features the word ‘one’ written in the color orange to showcase its vibrant nature. Both, narrow and broad typecases have been employed for the logo in order to highlight the dynamic nature of the company and appeal to millennial and Gen-Z clients.
Angel One can be viewed as a company that offers financial solutions to all, regardless of what level of financial literacy they might have.
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