The Business of Tourism in Northern Africa

For British jet setters who want to experience something different from the run-of-the-mill tourist destinations, countries in North Africa can offer something unique. Many are home to ancient civilisations, vibrant food, and fast-developing cities, as well as friendly locals. Taking this into account, we’ll explore tourism industries in three countries in northern Africa.

Egypt:

The world of Egypt still holds intrigue to those from other countries. This intrigue manifests itself in the form of tourism, but it can also be seen in other industries. For example, in the entertainment industry, iGaming has games such as Slingo Cleopatra. Found in every good Slingo casino, these allow gamers to step back in time and play among Pyramids and the Sphinx. Of course, we can also see this love of ancient history in Hollywood releases like ‘The Mummy’ and ‘The Scorpion King’, with Dwayne ‘The Rock’ Johnson starring in the latter. Without doubt, Egypt’s legacy lives on.

Nowadays, Cairo, Alexandria, and Giza stand out as the most well-known destinations, with the Pyramids the most popular tourist attraction. According to the country’s Ministry of Tourism, the country accepts up to 15 million tourists on a yearly basis, a number that is continuing to increase. While statista.com report that out of this figure, over 250,000 come from Britain annually. At its height in 2010, news agency Reuters stated that the tourism sector provided over 12% of the workforce with employment in the country while contributing around £30 billion to a country’s GDP.

Tunisia:

Tunisia has plenty of tourist sites that attract millions to the country each year, such as the Amphitheatre of El Jem, the Baths of Antoninus, and the Ribat of Sousse. In 2023, the country recorded 8.8 million tourists, a sharp increase compared to the previous three years. According to Statista, this makes it one of the most visited countries in Africa. It is estimated that just under 200,000 Britons make their way to the North African country to visit the aforementioned sites, as well as the world famous Sahara Desert. Furthermore, if we take a look at the effect on the economy, the tourism sector is expected to contribute 16% of GDP by 2025.

Morocco:

Interestingly, Morocco receives nearly triple the amount of British visitors to its shores annually compared to Tunisia. The overall number of tourists coming to Morocco has also increased: 2023 was a record-breaking year, with over 14 million people coming to experience the sights and sounds of the beautiful country, which includes impressive mosques, caves, and other natural scenery. Along with Egypt and Tunisia, Morocco’s tourism industry is also a major sector when it comes to GDP, and it employs 15% of the workforce.

While Morocco and Tunisia allow visitors from Britain to travel for 90 days without a visa, Egypt offers a visa-on-arrival program. This, coupled with a relatively short plane ride, means that the number of tourists from the British Isles will likely increase over the coming years and aid the respective tourist sectors.

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