The festive season has brought in a wave of excitement at the Indian box office, and Thamma (Thama) is riding that wave impressively. Starring Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui, the Maddock Films horror-comedy has struck the perfect balance between thrills and laughter. Following its Diwali release, the movie has captured audience attention with packed theaters, high occupancy rates, and rave word-of-mouth reviews.
While Day 1 saw a massive rush, Thamma (Thama) Box Office Collection Day 2 shows a minor dip but maintains a robust trajectory, indicating a potential ₹50 crore weekend haul. In this article, we dive deep into the numbers, trends, and expectations for this spooky yet hilarious cinematic experience.
Thamma (Thama) Box Office Collection Day 2: Ayushmann-Rashmika’s Horror-Comedy Film Eyes ₹50 Crore Weekend
So, how did Thamma perform on its second day? According to Sacnilk data, Day 2 brought in an estimated ₹18.1 crore, following a stellar ₹24 crore opening on Diwali. While this reflects a 24.58% drop from Day 1, such dips are standard for post-festival days.
The total 2-day collection now stands at approximately ₹42.16 crore net in India, setting a strong foundation for an anticipated weekend surge. The combination of star power, comedic horror elements, and festival timing is fueling steady audience turnout across the country.
Day 1 Recap: Diwali Surge and Record Openings
- Day 1 Collection: ₹24 crore
- Key Factor: Diwali festive rush
- Audience Response: Packed theaters and high social media buzz
Diwali always acts as a box office booster, and Thamma utilized it perfectly. Early morning shows witnessed full houses in metros and tier-1 cities, while word-of-mouth continued to drive evening and night shows.
Day 2 Performance: Slight Dip, Still Strong
- Morning Occupancy: 10%
- Afternoon Shows: 29%
- Evening Shows: 32%
Despite a typical post-festival slowdown, Thamma managed healthy audience engagement, particularly in multiplexes. Analysts suggest that the dip is not alarming, given the genre’s steady performance in its early weekdays.
Thamma Box Office Collection Breakdown (Day-wise)
| Day | Collection (₹ crore) | Remarks |
|---|---|---|
| Day 1 | 24 | Grand Diwali opening |
| Day 2 | 18.1 | Minor dip but steady |
| Total 2 Days | 42.16 | Strong start for a horror-comedy |
Why Thamma’s Horror-Comedy Formula Works?
Horror-comedy has a unique appeal in Indian cinema. Thamma leverages:
- Spine-chilling moments with comic relief
- Strong ensemble cast chemistry
- Visual effects that enhance scares without overdoing
- Diwali-friendly content suitable for family viewing
This formula ensures repeat viewings and word-of-mouth traction.
Audience Demographics and Regional Trends
Interestingly, Thamma’s appeal spans across metros and tier-2 cities. Key observations include:
- North India: Maximum footfalls in Delhi, Mumbai, and Lucknow
- South India: Rashmika Mandanna’s star power driving early morning shows
- Regional languages dubbed: Enhanced reach and accessibility
Critical Reception: Reviews Matter
Critics praised:
- Ayushmann Khurrana’s comedic timing
- Rashmika Mandanna’s screen presence
- Nawazuddin Siddiqui’s subtle yet impactful role
Rotten Tomatoes and IMDb scores hint at positive audience reception, which aligns with steady box office growth.
The Role of Word-of-Mouth
Day 2 trends often correlate with audience recommendations:
- Social media buzz trending #Thamma
- Positive Twitter reactions after evening shows
- Fans sharing reactions on Instagram and YouTube
This organic promotion supports the projected ₹50 crore weekend target.
Comparison With Previous Maddock Films Releases
Maddock Films has a history of horror-comedies, including titles like “Stree” and “Roohi.” Compared to them:
- Opening day numbers: On par or better than Stree
- Audience retention: Shows similar post-Diwali trends
- Critical acclaim: Matches earlier successful films
Box Office Trends: Festival Releases Advantage
Festival releases in India automatically boost collections, and Diwali provides:
- Extended holidays
- Family movie-going culture
- Less competition from other releases
Hence, Thamma capitalized on timing as effectively as content.
Day 2 Occupancy Patterns Across Cities
| City | Morning | Afternoon | Evening | Remarks |
|---|---|---|---|---|
| Mumbai | 12% | 30% | 35% | Multiplexes full |
| Delhi | 10% | 28% | 32% | Steady audience |
| Bangalore | 8% | 25% | 29% | Rashmika effect |
| Hyderabad | 9% | 27% | 30% | Strong regional pull |
Impact of Star Cast on Collections
Ayushmann Khurrana and Rashmika Mandanna bring:
- Pan-India appeal
- Strong fanbase engagement
- Media coverage leading to organic publicity
These factors are directly influencing box office growth.
Streaming and Digital Rights Impact
With OTT platforms bidding for horror-comedies, Thamma’s streaming rights will boost revenue post-theatrical run, while simultaneously enhancing:
- Brand visibility
- International reach
- Long-term profitability
Merchandising and Promotional Tie-ins
The film’s quirky horror-comedy theme lends itself to merchandising:
- Themed apparel
- Collectible figurines
- Social media challenges
Such initiatives indirectly influence footfalls by maintaining audience excitement.
Audience Reviews and Feedback
- “Absolutely hilarious with just the right amount of spook!”
- “Ayushmann and Rashmika steal the show, perfect Diwali entertainer.”
- “The pacing and visual effects are impressive for a horror-comedy.”
Positive feedback fuels repeat viewership, critical for sustained box office performance.
Thamma (Thama) Day 2 Collection vs Day 1: Analysis
| Metric | Day 1 | Day 2 | Change |
|---|---|---|---|
| Collection (₹ crore) | 24 | 18.1 | -24.58% |
| Occupancy (%) | 45 | 29 | -16% |
| Social Media Mentions | High | Moderate | Slight decline |
Potential Weekend Collections
Industry analysts estimate:
- Day 3: ₹15–17 crore
- Weekend Total: ₹50–52 crore net
- Factors: Festive holidays, positive word-of-mouth, regional promotions
Marketing Strategies That Worked
- Viral teaser campaigns
- Social media challenges
- Press tours featuring Ayushmann and Rashmika
- Cross-platform digital promotions
Box Office Forecast for Week 1
| Day | Projected Collection (₹ crore) |
|---|---|
| Day 3 | 16 |
| Day 4 | 12 |
| Day 5 | 10 |
| Day 6 | 8 |
| Day 7 | 7 |
| Week 1 Total | 95–100 |
Revenue Sources Beyond Box Office
- OTT Streaming Rights
- Satellite Rights
- Music Rights
- Merchandising
These alternate streams could cumulatively add ₹30–35 crore to total revenue.
Impact on Ayushmann Khurrana and Rashmika Mandanna’s Careers
Successful Diwali releases:
- Enhance star power
- Open doors for pan-India films
- Increase brand endorsements
Genre Popularity: Horror-Comedy in India
- Increasing audience appetite for light-hearted horror
- Mix of scares and humor appeals to family and youth segments
- Strong festival timing enhances reach
International Box Office Potential
- UAE, USA, and UK are significant markets for Indian diaspora
- Horror-comedy genre performs well in multiplex circuits abroad
- Subtitles and dubbing increase accessibility
Day 2 Ticket Pricing and Occupancy
- Average ticket price: ₹200–₹350
- Premium screens: ₹400–₹600
- Overall occupancy maintained ~30–35%, healthy for a weekday
Merchandising Tie-ins and Brand Collaborations
- Branded merchandise like Thamma T-shirts, mugs, and posters
- Tie-ups with food chains for Diwali combos
- Influencer promotions on Instagram and YouTube
FAQs About Thamma (Thama) Box Office Collection Day 2
1. What was the total collection of Thamma on Day 2?
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Thamma earned approximately ₹18.1 crore on its second day.
2. How much has Thamma collected in total after 2 days?
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The 2-day total stands at ₹42.16 crore net in India.
3. Did Day 2 witness a decline from Day 1?
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Yes, there was a 24.58% dip, which is typical after a festival release.
4. Who are the lead actors in Thamma?
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Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui.
5. Is Thamma expected to hit ₹50 crore by the weekend?
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Industry estimates suggest ₹50–52 crore net by the end of the extended Diwali weekend.
6. Which cities showed the highest occupancy on Day 2?
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Mumbai, Delhi, Bangalore, and Hyderabad recorded strong afternoon and evening turnout.
Conclusion
Thamma (Thama) Box Office Collection Day 2 highlights a promising trajectory for Ayushmann Khurrana and Rashmika Mandanna’s horror-comedy hit. Despite a minor dip, the festive buzz, positive word-of-mouth, and strong cast performances ensure that the film is on track for a ₹50 crore weekend. Maddock Films has yet again demonstrated the magic of combining comedy with horror, captivating audiences nationwide. As the film continues its theatrical run, both domestic and international markets, along with OTT and merchandising avenues, are set to bolster its overall success.
