by Elton Gomes
Tech Mahindra has announced that it will be entering a strategic partnership with Nucleus.Vision (NV), as per an official statement. The announcement was made at the International Blockchain Congress, which was held on August 3 and 4 in Hyderabad.
According to the official statement, Tech Mahindra will provide technology expertise in an attempt to broaden Nucleus.Vision’s (NV) business reach. In addition, Tech Mahindra will also leverage its telecom affiliates to promote the offering on a global level. The strategic alliance indicates the beginning of NV’s expansion strategy and highlights Tech Mahindra’s foray into the blockchain market.
Expressing happiness over the strategic alliance with NV, CP Gurnani, CEO & MD of Tech Mahindra said, “We are happy to announce a robust collaboration with Nucleus Vision to foster innovation and growth in the Blockchain space.”
Gurnani added that the collaboration is an example of Tech Mahindra’s commitment to next gen technologies. “This collaboration is a testimony of Tech Mahindra’s commitment to enable, guide and support start-ups and companies leveraging next gen technologies. The aim of this partnership is to harness Blockchain led innovation, and to channelize it globally, by giving access to our vast and expansive customer ecosystem.”
Nucleus. Vision was founded in 2014, and has since made significant inroads within the Indian retail market with its Internet of Things (IoT) and blockchain-based customer identification platform – ION. A platform like ION is being implemented in India for the first time. NV boasts of working with clients such as Tata Croma, Shoppers Stop, Future Group, Bestseller, Globus, among others on multiple pilot projects.
In the blockchain space, using NV’s proprietary (patent pending) sensor technology, brick-and-mortar retailers can now identify any customer who walks into a store in real time. NV is one of the few companies offering this type of next-gen technology. What’s more is that ION does not depend on RFID, WiFi, Bluetooth, or even facial recognition technologies to operate. NV empowers physical retail stores by giving them access to this intelligence layer of customers. This layer that could only be gained through e-commerce experiences.
Abhishek Pitti, CEO of Nucleus Vision said, “Our product is highly customisable and has use in cases across several verticals. We have proven its use and benefit in the retail space, and by having this partnership with Tech Mahindra, we will be reaching out to a vast and global network.”
Talking about Tech Mahindra’s telecom partnerships, Pitti expressed confidence that the combination will surely be something to look forward to: “Their global telecom affiliate partnerships is perhaps one of the biggest networks in the world, and this partnership will enrich the overall Nucleus Vision ecosystem in a phenomenal way.”