Google is scrambling to introduce and upgrade its existing search engine with AI features, as Chat-GPT influenced Bing takes centrestage in the AI search battle.
Samsung is said to be in negotiation stages with Microsoft to make Bing the default search engine on its Galaxy devices, which includes Android-based smartphones and tablets.
Google currently has over 160 designers, engineers, executives, and other staff working on project ‘Magi,’ being helmed as Bing’s worthy competitor, preliminary testing is also underway.
Google’s ‘Magi’ AI may see a possible launch in May 2023. The launch will see Magi come almost barebones with limited features, with more features introduced later in the year. Magi’s initial launch will be only in the US, with a maximum of 1 million users, to be expanded to 30 million users.
Samsung’s preference for Microsoft Bing as the default search engine for its Galaxy devices is largely being put down to the AI features it offers.
This might be why the Magi AI is taking the bulk of Google’s strategy bandwidth to keep its de-facto search engine top-of-mind for Samsung as well as to retain its dominant position in the world of search.
There are chances that Samsung may skip Microsoft’s ship for Google, but only if Google manages to make licensing for its mobile suite lucrative for the smartphone giant.
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