Real estate is one of the fastest-growing industries in the world today. And as the industry grows, so is the competition. The National Association of Realtors has registered over one million real estate agents so far. Therefore, as a real estate agent, you should focus on developing a robust marketing plan to remain competitive.
Thankfully, you can use a plethora of marketing strategies to stay on edge, including digital marketing apps and local marketing tools such as postcards for real estate agents. These tools will help to promote your brand, communicate with your prospects, and generate leads. So, here are five result-oriented marketing tools you should try out in your marketing plan.
Facebook is increasingly becoming the most useful marketing tool for realtors these days. Nearly all agents have joined the bandwagon of Facebook marketing. Why is this so? Facebook has over 2 billion monthly users meaning you can reach a broader audience.
Also, Facebook is local, and so is real estate – it means you can target people in specific neighborhoods on their Facebook groups. Another great benefit of using Facebook is the fact that it is visual. People want to see photos and videos of homes before deciding to buy a property, and Facebook makes that possible.
The first step in Facebook marketing is to set up your business page. Some realtors use their personal Facebook pages, but creating a business page is better for two reasons. First, a business page contains essential marketing features that are not available in personal profiles. And secondly, the business page is professional.
Next is to optimize your Facebook business page to get your desired results. Here are a few tips to keep it useful:
· Post videos and photos whenever possible. It is a great way to keep your followers engaged.
· Always respond to comments, whether they are good or bad. This is a sign that you are paying attention to the needs of your potential and current customers.
· Keep the content fresh, original, and customer-focused. Avoid sounding overly promotional in your posts. To stay on the safe side, use the 80/20 rule: 80% customer-oriented content and 20% business-oriented content.
· Always add tabs of your current listings on the page.
· Use your cover page as your photo gallery to display the properties you have on sale. Make sure you update the photos frequently.
If you are seeking to promote your brand using images, Instagram is the app to consider. Unlike Facebook, Instagram is purely about photos and videos. And the number of users is mind-blowing, meaning that a single post can reach thousands of people in a few minutes. This is one of the reasons why Instagram is becoming popular among real estate agents.
Another benefit of using Instagram is that you can see the people who have liked your post, and these are potential leads. Also, research shows that Instagram users earn higher incomes than those of Facebook. As such, you have a high chance of attracting qualified buyers on Instagram.
How to Optimize Your Instagram Page for Business
· Determine the kind of leads you want to reach and generate content that suits them best.
· Create a real estate Instagram account and keep it purely professional.
· Add an encouraging, engaging, and compelling bio. The bio portrays who you are and gives the first impression of your business.
· Add a professional headshot so your customers can see who they are dealing with.
· Brand your account with your business color, logo, and anything else that aligns with your brand image.
· Post the highest quality videos and photos.
· Leverage hashtags if you want excellent SEO results.
Wise Pelican
Direct mail marketing is still making it big in the real estate industry. As a versatile real estate agent, you should consider using the postcards produced by Wise Pelican. They offer hundreds of pre-built templates tailored to your requirements, which are then mailed to your clients. They may also create custom templates for you if that is what you want.
Postcards for real estate agents have several distinct advantages over other marketing tools. They are memorable and tangible since the recipient gets to open and read the message as soon as they receive the mail. Besides that, they have a personal touch, and they help you establish a relationship with your clients.
There are several helpful ways in which you can use Wise Pelican postcards for marketing in real estate:
· Offering discounts and offers.
· Following up appointments.
· Staying in touch with current and past clients.
· Inviting clients to open house.
· Announcing new property listings.
· Advertising your business services.
How to get the most out of your postcard marketing campaign
· Define your target audience to avoid sending postcards to people who will never use them.
· Choose an outstanding design and the right size for your postcards.
· Include the name of the recipient to personalize it.
· Always include a call to action in all your postcards.
· Measure the results of the campaign.
BoldLeads
This is one of the most prevalent lead generation apps for real estate agents. It helps you generate and nurture leads through marketing automation tools, robust CRM, optimized landing pages, and Facebook advertising. In other words, BoldLeads enables you to achieve qualified leads within a short time so as to drive up your sales. BoldLeads garners leads in a specified area setting you free from competition.
Here are helpful guidelines to help you generate more leads with BoldLeads:
· Create a landing page and fill it with your agency’s contact details, your track records, images, and details of the homes on sale.
· Include a lead-capture form where the visitors share their contact information.
· Set up a Facebook business page and include your agency’s details, including links to your website.
· Follow up your leads with automated marketing tools such as text messages, voicemails, and emails.
YouTube
Videos are among the highest-ranking contents on search engines. As such, you might want to include YouTube marketing in your marketing campaign. Research indicates that most social media users prefer videos more than textual messages. The reasons are simple – videos are easy to understand, and they add more personality and dimension to the listing.
YouTube has a huge following – over 1 billion monthly users. This is good news for a real estate agent since you can reach a broad audience with your YouTube channel. But realistically, you cannot reach all these viewers. You need to be strategic in your YouTube marketing plan. Here are a few tips to optimize your real estate YouTube channel.
· Choose a targeted niche. This means narrowing down to the people in the neighborhood you are selling a given property.
· Add your company’s contact details in the “About” section of the page.
· Leverage search engine optimization (SEO) by making the most out of metadata (title tags and meta descriptions). Include appropriate keywords in the descriptions.
· Post different types of videos, such as general industry videos, tips for real estate agents, tips for sellers and buyers, and neighborhood videos. Avoid posting videos of your properties all the time.
· Be active in your posting to give your followers reason to keep on visiting.
· Provide a link to your website and a concise call to action.
Summary
To become successful in your real estate business, you must take advantage of all the available marketing resources. The above marketing tools will transform your real estate business and put you on edge against the large pool of competitors. It might not be practical to use all of them at once, but you can choose a few that will work best for your agency.
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