The digital entertainment space is expanding rapidly, and India is no exception. Amidst the crowded OTT landscape, Prasar Bharati, the nation’s public broadcaster, has introduced its OTT platform, WAVES, with a distinct focus: to provide ‘clean family entertainment’. The platform promises to deliver a blend of news, infotainment, and cultural programming, making it a standout choice for families seeking meaningful, wholesome entertainment.
Let’s dive into what makes Prasar Bharati’s OTT platform a game-changer in the digital streaming world.
What is Prasar Bharati’s OTT Platform WAVES?
WAVES is Prasar Bharati’s answer to the rising demand for a digital streaming service that aligns with family values. Officially launched during the 55th International Film Festival of India (IFFI) in Goa, the platform offers an incredible mix of content tailored for every section of society.
Prasar Bharati’s Vision Behind WAVES
What’s the driving force behind this initiative? According to Navneet Singh Sehgal, Chairman of Prasar Bharati, “As the national broadcaster, it is our duty to provide clean family entertainment to all sections of society.” The platform focuses on:
- Cultural Preservation: Showcasing India’s rich heritage.
- Inclusivity: Catering to people across regions and age groups.
- Accessible Content: Free-to-download and view, with premium options for select content.
Key Features of Prasar Bharati’s OTT Platform
The platform isn’t just another streaming service. Here’s what sets it apart:
1. Multilingual Content
WAVES offers programming in 12+ Indian languages, ensuring regional inclusivity.
2. Diverse Genres
The platform covers 10+ genres, including infotainment, news, culture, and gaming.
3. On-Demand and Live Streaming
Users can enjoy video-on-demand, live TV streaming, and even radio services.
4. Gaming and Shopping Integration
Unique features like free-to-play games and e-commerce options through ONDC make WAVES more than just an OTT platform.
Why ‘Clean Family Entertainment’ Matters?
In today’s digital age, the content landscape is often criticized for promoting sensationalism and explicit themes. WAVES aims to buck this trend by:
- Providing Safe Viewing: Families can enjoy programming without worrying about inappropriate content.
- Showcasing Values: Content that upholds Indian traditions and values.
- Promoting Education: Infotainment that’s both entertaining and enlightening.
How WAVES Preserves India’s Cultural Heritage?
WAVES stands out by offering:
- Documentaries on Indian history and culture.
- Traditional art forms and festivals.
- Regional films that celebrate India’s diversity.
Exclusive Content for WAVES Users
As of now, the platform boasts:
- 10,000+ films across genres.
- 40,000–50,000 hours of curated content.
This massive library ensures there’s something for everyone, whether it’s classic Bollywood films or niche regional documentaries.
WAVES: Accessibility for All
Is WAVES Free to Use?
Yes, WAVES is free to download, with most content available at no cost. However, a few premium offerings come with a nominal fee.
Where Can You Watch WAVES?
The platform is available across smartphones, tablets, and smart TVs, ensuring seamless access anytime, anywhere.
Impact on NRIs and Global Audiences
WAVES is particularly beneficial for non-resident Indians (NRIs) who wish to stay connected with their roots. The platform offers content that reflects:
- Indian traditions.
- Regional cultures.
- Local news.
Technology Behind WAVES
The platform integrates cutting-edge technology to provide:
- High-quality streaming on low-bandwidth connections.
- AI-driven recommendations for personalized viewing.
- Secure payment gateways for premium content.
Partnerships and Collaborations
WAVES has partnered with:
- Independent filmmakers to showcase fresh content.
- Educational institutions for edutainment programming.
- Gaming platforms for engaging activities.
What Experts Are Saying About WAVES?
Industry leaders have lauded WAVES for its innovative approach. Pramod Sawant, Goa’s Chief Minister, remarked, “This platform will redefine how Indian families consume digital content, offering an unparalleled experience.”
Prasar Bharati’s OTT Platform to Provide ‘Clean Family Entertainment’
The platform’s core promise is to offer ‘clean family entertainment’, a concept that has resonated deeply with Indian audiences. It fills the gap in the market for content that’s both engaging and value-driven.
FAQs About Prasar Bharati’s OTT Platform
1. What is Prasar Bharati’s OTT platform called?
The platform is named WAVES.
2. Is WAVES free to use?
Yes, most content on WAVES is free, with premium content available for a fee.
3. What languages does WAVES support?
It supports programming in over 12 Indian languages, ensuring regional inclusivity.
4. Can I stream live TV on WAVES?
Absolutely! WAVES offers 65+ live TV channels for users to enjoy.
5. Is WAVES available internationally?
Yes, NRIs and global audiences can access WAVES to stay connected with Indian culture.
6. What makes WAVES unique?
Its combination of clean family entertainment, cultural programming, and additional features like gaming and shopping integration sets it apart.
Conclusion
Prasar Bharati’s OTT platform, WAVES, is more than just a streaming service. It’s a cultural revolution aimed at redefining digital entertainment for Indian families. With its vast content library, innovative features, and commitment to clean entertainment, WAVES is here to make a lasting impact on the OTT industry.
Looking for a platform that brings wholesome entertainment to your screens? WAVES is the answer!
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