By Mahima Kapoor & Krishanu Mukherjii
Yoga guru Ramdev-backed Patanjali Ayurved Ltd. will sell its products on eight leading e-commerce platforms including Flipkart, Amazon, Paytm Mall and Big Basket.
We have created an ecosystem which can settle at least 10 lakh orders every day, said Ramdev at a press conference in Delhi. Fifteen percent of the company’s sales will come from online platforms in the future, Ramdev added, without specifying the time frame.
Patanjali has set itself the target of becoming the number one fast-moving consumer goods company in India and several other countries in the next 10 years, Baba Ramdev added.
The tie-up with the eight e-commerce firms will be in addition to its own portal patanjaliayurved.net, which has been in the trial phase since December. Partnering with online platforms will allow Patanjali to dispatch 10 lakh orders every day, as the company aims to place itself ahead of foreign brands in online sales, Ramdev told BloombergQuint in an interview.
Some of Patanjali’s products are already available on several online platforms through various other sellers. To protect its offline Patanjali shop owners, the company will introduce loyalty cards in a month, Ramdev said. They will give added services to customers who visit the exclusive Patanjali stores, he added.
We have informed and updated our distribution network and supply chain which will help the company earn around Rs 1,000-2,000 crore every month through online sales, which in itself will be a history in the FMCG industry.
Going forward, Patanjali will be introducing 3,000 new products, including dairy items, fashion accessories, and ethnic wears among others, he added.
The company has products in over 50 categories, with oralcare and haircare products being the top contributors. The ayurveda company clocked revenues of Rs 10,561 crore in the year to March 2017, with toothpaste’s share at Rs 940 crore and Keshkanti shampoo accounting for Rs 825 crore.
No Listing Plans
The Haridwar-based company has no plans to go public, Baba Ramdev added. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.
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