Your product is innovative and of high quality, but still not doing well on your website? The visitor numbers are in the basement, the customer inquiries marginal and your sales curve has seen better days? Then it is time for effective online marketing. But how do you ask yourself? We’ll reveal tips from the start-up world.
Merge the online and offline customer experience
Through omnichannel marketing, all points of contact that the customer has should be consistently accompanied with a positive experience on all channels. The company analyzes a wide variety of contact points such as email, website, online shops, social media discussions, customer service, but also visits to physical stores. The important thing is to consistently create customer satisfaction online and offline, that is, give a smile in the shop and at the same time provide customers with newsletters. So try to accompany your customers digitally and physically on their customer journey in the coming year as well. Don’t forget to focus more on the online world too. As for now, TikTok and Instagram are the most popular applications. So, focus on these applications and merge offline customer experience with it. Buy TikTok likes and stay consistent with publishing high quality products.
Fast chatbots
In the event of problems, as a customer, you would like to receive an answer or help immediately. This is why people used to pick up the phone and call customer service during business hours. Today, chatbots make our lives easier and are also indispensable for the B2B online marketing trends in 2021. A well-functioning chatbot will guide you to the solution of your problem with the help of certain keywords. Perhaps there will already be optimizations for artificial intelligence in the new year, so that chatbots relieve you of even more work in customer support and give the customer a positive feeling without waiting for hours in a customer service queue. Chatbots are clearly recommended as a digital marketing trend.
Keep eye on the goals
The beginning is always a challenge: start by defining your goals. You keep a close eye on smart goals with the SMART method. Your online marketing goals should be – specific, measurable, acceptable, realistic and timely.
- Specific: formulate your goals precisely and clearly.
- Measurable: your goals must be measurable.
- Accepted: only if you and your employees identify with the marketing goals can they be achieved. Your employees need to understand and accept the marketing goals.
- Realistic: be realistic! If you had a 1% increase in sales last year, don’t set a 20% sales goal for next year. Marketing doesn’t work miracles.
- Scheduled: Plan and determine times when you want to achieve your goals.
Once you have defined your goals, take a look at how successful competitors are shaping their online marketing measures. Learn from them and adapt it for your business. What success means to them benefits you too.
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