Call tracking is one of the best tools to incorporate in your business if you want to enhance how your marketing engages customers and boost lead and sales generation.
However, to make full use of the vast benefits that come with call tracking, you need to ensure you implement the software in the most effective way possible for your business.
Read below, where we’ve gathered the top call tracking tips to help you max out your marketing efforts, and receive the best possible marketing boost from your software.
- Pick the best software provider
Arguably the most crucial tip for using call tracking software is to ensure that you obtain your platform from the best call tracking company available.
Your marketing efforts are one of the most essential components of your business, so it’s important to have the most superior tools in your arsenal to manage them.
With the right software provider, you’ll have access to a wide range of detailed metrics to thoroughly analyse every aspect of customer calls.
For instance, it can offer you information on the length of each call, the caller’s phone number, the duration of the ring, and various other metrics.
The best call tracking technology offers in-depth reports and insights on the levels of customer engagement throughout your entire marketing, to give you a complete view of where your leads are coming from and how effectively they’re being generated.
There are many different providers available, so ensure you consider every element of the software before making your decision.
- Create customer journey maps
Another essential tip for using your call tracking software is to make sure you create customer journey maps using the data provided.
The reports and insights from your software can be used to reveal the journeys of every customer through your business’s marketing, outlining each touchpoint visited before, during, and after they called – and even if they don’t.
This is crucial for understanding the overall performance of your marketing activity, and seeing which of your campaigns and channels are more successful at generating increased leads and sales.
This helps maintain maximum engagement from your customers, as any areas underdelivering on engagement can be quickly identified and adjusted, giving you a consistent flow of increased interaction.
- Use the speech analytics feature
A great feature offered by excellent call tracking software is speech analytics.
Where call tracking records all your customer calls, speech analytics will also ensure each call is transcribed, for clearer, more accessible reviewing.
As well as this, speech analytics can also identify any specific keywords spoken during each call conversation. These keywords can be established by you so they’re important and relevant to your business.
This feature is great for increasing the scope you have on customer engagement, as you’ll now be able to thoroughly analyse every call to reveal pivotal information on engagement.
For example, this could be identifying certain keywords which indicate a customer wants to purchase your services, allowing you to use this feature to spot your most valuable business leads.
- Refine your marketing budget split
How you distribute your marketing budget is vital for maintaining a good return on investment (ROI) on your marketing efforts.
With call tracking, you can easily identify which of your marketing campaigns are producing increased leads and sales, as well as those which are underperforming in this area.
Once you have this information, you can then strategically direct more of your marketing investments towards these more successful campaigns, including any future campaigns which can replicate these ideal aspects.
Simultaneously, you can ensure you’re not directing large amounts of your budget towards your less successful campaigns.
This will help keep your investments focused on more profitable marketing campaigns, and as a result, your ROI will increase greatly.
Improving your marketing efforts with call tracking should be an essential goal for every business. However, with these top tips for using your software, you can take it one step further and fully maximise the effectiveness of your chosen platform.
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