Selling something is a process that unfolds in stages, and even though people may think that they almost always decide rather quickly on whether they want to buy, the truth is that they usually go through all of those stages. Some go through them more quickly than others, but the point is that the stages do exist and that the average customer will need to be nurtured and sort of nudged into the right direction so as to buy something. Awareness, interest, decision and action… Those are the stages they’ll go through, and if you visualize them, you should think of them as of a funnel, with the awareness being at the top and the widest, and the action part being at the bottom, and much narrower, indicating that only a fraction of the people from the first stage will reach this final one.
Why is it that some people reach that final stage and others don’t? Increasing your pool of customers is a huge goal, and knowing what drives them to becoming customers, as well as what drives them away from your brand will help you do that. Knowing why some people reach the end of the funnel and others leave in the awareness stage is a must, as that’s how you’ll build the right strategy, aiming at increasing the number of people ultimately taking action and buying your products and services. So as to achieve all of that, you’ll need to build a sales funnel, a concept I’ve already explained, as that will put you in control, instead of just hoping for the best results without putting any effort into it.
Why Is A Sales Funnel So Important?
Before you get to building the sales funnel, you want to understand why it is actually so important. Figuring out what it is, as explained in more details here, and realizing why it is significant for your business will lead you to finally deciding to build one for you, at which point you’ll want to learn how to do that as well. We’ll get to that second part later, but for now, we have to focus on explaining you the reasons why a sales funnel is actually so important for your company. Reading about those reasons, as I’ve listed them below, will result in you getting a better idea on how this concept works and why you absolutely have to use it when selling pretty much anything today.
- It Helps Get To Know Your Customers And Connect With Them
Identifying your ideal customer by looking at the data you’ve gathered and using the data to create the funnel will help you get better familiar with the behavior of both potential and existing customers, as well as connect with them on a better level. Changing the tone of your copy to suit the ideal customer, making well-directed and high quality content and giving offers that will entice your audience will all lead to relating to them better, to forming strong relationships and maintaining them. Building a great sales funnel helps you do precisely that.
- It Helps Choose Proper Marketing Strategies
Not knowing your customers, you’ll probably roam in the dark regarding the strategies you should use, trying one after another and hoping to get great results. Instead, you may easily get great losses, as your strategies will keep on failing. Creating a sales funnel and getting to know the behavior of your potential customers will, however, help you choose the proper marketing strategies. Ones that will work. This way, you’ll not only see more success in engaging with your audience and getting them to take action, but also increase your profits.
- Thus Leading To More Sales
How will you increase those profits, though? Easy, by boosting your sales. Having a great sales funnel in place, built with your target audience in mind and aimed at keeping them engaged and driving them towards the end of the funnel and towards, consequently, taking action, is sure to increase sales. Taking action can mean buying something, or perhaps giving you relevant information, including e-mails, thus helping you form even stronger bonds with them in the future, nurturing them and reminding them of your brand, ultimately leading them towards buying what you’re selling.
- And Improving The Growth Of Your Company
Improving the overall growth of your company is the main goal, and the growth rate is bound to be rather low if you don’t invest time, effort, and money into creating the perfect sales funnel and thus the perfect marketing strategies for yourself. Thus, boosting your business and taking it towards the success you’re dreaming of is pretty much impossible without this particular concept. Building it, and doing it the right way, explained in detail at https://www.clickfunnels.com/blog/sales-funnels/, is bound to lead towards better success, which is your ultimate goal.
- It Gives You An Edge Against Your Competitors, Especially New Ones
Getting an edge against your competition means you’ll snatch some customers that they’re trying to snatch as well. You’ll get there first if you have a great sales funnel created. New entrepreneurs are especially at risk of having their customers snatched away by you, as long as you’re using the funnel the right way. If, however, you’re the new player on the market, putting extreme efforts into creating this strategy correctly will help you stand out, become more visible and establish a reputable brand.
How To Build One For Your Business?
Following the AIDA model, i.e. awareness, interest, decision and action, will help you build the perfect sales funnel for your business. Engaging with your audience and providing them with increasing value in all of those stages is the key here. In short, the process will look like this. First, you’ll have to grab your audience’s attention by making a baseline offer, then you’ll need to forge deeper relationships with them by becoming actively involved in solving their problems and pain points, after which you’ll present them with a premium offer aimed at resolving those problems. Reinforcing the value of your offer will lead to the last stage and have those customers finally take action and buy your products or services.
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