It doesn’t matter how solid your brand is, because if you don’t have strong visuals, then there’s a high chance you won’t be able to capture your audience’s attention. Our digital world is more saturated than ever, so leaning into visual marketing remains crucial to the success of your venture.
Utilising Colour and Typefaces
Colour influences up to 90% of first impressions and also impacts 85% of purchasing decisions. If you operate within a competitive industry, then using this to your advantage is key. Take yellow, for example, a popular colour, symbolising creativity and innovation.
Companies like Snapchat utilise yellow very effectively for its brightness, connoting increased activity. Then, in hypercompetitive entertainment markets, like iGaming, it can signify originality, and is generally seen an approachable, warm colour. For companies like Betfair, that offer online roulette games such as Speed Roulette or Auto Roulette Live, yellow can also serve as a contrasting colour that stands out from the black, red, and green colours as seen on the wheel, and therefore fulfils a practical purpose as well as an affective one.
Consider also Netflix. They’re a streaming giant with a distinctive red logo and bold typography. Red is associated with excitement and also aligns with the brand’s values. Hulu, a competitor of Netflix, has a vibrant green logo, representing innovation and its commitment to original content. Their mono-weight sans-serif typeface indicates accessibility, as well as a user-friendly interface.
There are many colour choices available, but that’s why getting it right is so important. One way brands can do this is through A/B testing, though getting audience feedback is also a significant method of assessing whether a colour scheme is working. In 2025, there’s a bigger focus on visual elements than ever, so as a brand, it’s worth taking a bit more time to consider your options.
Typography and Iconography
Typography helps to shape how people experience your brand. It supports your overall design, and it also speaks volumes about your company’s personality. Typography can impact your brand in ways as simple as the font you use on your website, all the way up to your broader marketing materials, customer emails, and even logo. Characterful typography can easily become a visual signature that bolsters your brand identity across every channel you have a presence on.
It can exist in its own right, but memorable typography can also add depth and nuance to your visuals, allowing you to convey a message through the way the text appears as well as what it says. Some examples of memorable typography include Kellogg’s, Coca-Cola, IKEA, and Google. Typography combined with iconography is also a good way to turn a complex idea that speaks volumes about your brand into a digestible visual. Brands that have done this successfully include Nike, Tesla, and Chanel.
With 55% of brand impressions now being driven by visual elements, it’s important to not just focus on one thing: look at the colours you’re using, the typefaces you employ, and the design of your logo, not as separate entities, but working in conjunction with each other. You need to look at the all-encompassing visual experience you’re providing. Focus on the bigger picture, as this is the snapshot visitors will have of your brand the second they come across your page.
With most first impressions taking just 7 seconds, you only have a small window of time to work with, so make every decision you make count.
Disclaimer:
CBD:
Qrius does not provide medical advice.
The Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) outlaws the recreational use of cannabis products in India. CBD oil, manufactured under a license issued by the Drugs and Cosmetics Act, 1940, can be legally used in India for medicinal purposes only with a prescription, subject to specific conditions. Kindly refer to the legalities here.
The information on this website is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions regarding a medical condition or treatment. Never disregard professional medical advice or delay seeking it because of something you have read on this website.
Gambling:
As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman, and Sikkim, prohibit gambling. Land-based casinos are legalized in Goa and Daman under the Goa, Daman and Diu Public Gambling Act 1976. In Sikkim, land-based casinos, online gambling, and e-gaming (games of chance) are legalized under the Sikkim Online Gaming (Regulation) Rules 2009. Only some Indian states have legalized online/regular lotteries, subject to state laws. Refer to the legalities here. Horse racing and betting on horse racing, including online betting, is permitted only in licensed premises in select states. Refer to the 1996 Supreme Court judgment for more information.
This article does not endorse or express the views of Qrius and/or its staff.
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