A common problem law firms run into is finding effective ways to grow their business. Since you’re probably not the only law firm in town, you have competition. Whether in a large metropolitan area or a small city, you’re constantly competing with other law firms for clients.
Trying to come up with an effective marketing strategy can quickly become a full-time job. Instead of practicing law, you’re trying to market your practice. Did you know growing your practice with a legal marketing partner can be an effective way to attract clients? This also isn’t the only benefit you can get from partnering with a digital marketing service.
If you’re not sure if a digital marketing service is worth the expense, here are a few benefits you may not have considered.
Benefits of a Digital Marketing Service for Law Firms:
Chances are you prefer dealing with clients over trying to come up with an effective marketing strategy. Partnering with a digital marketing service for law firms allows you to focus on your job while they work on growing your business, and this is only one of the benefits you get from a legal marketing partner.
Reach Your Target Audience:
Your print advertising campaign may be getting your law firm’s name out there, but this doesn’t mean you’re reaching your target audience. Your target audience is individuals who may need your legal services.
For example, a personal injury lawyer probably doesn’t need to connect with clients looking for representation in a criminal case. The same applies to criminal defense attorneys. They probably don’t want accident victims walking through their doors who want to file a personal injury claim.
Digital marketing uses a narrower advertising strategy. In other words, it’s geared specifically for your target audience. Some of the strategies a digital marketing service often employs include the following.
Search Engine Optimization:
This is often the cornerstone of an effective digital marketing strategy. Search Engine Optimization (SEO) works to maximize your website’s exposure by ensuring your site ranks higher on the results page. This is the page that pops up anytime you perform an online search.
Ideally, you want your website to show up in the top 5, or at least the top 10 search results, as this ensures your website is on the first page. Most online users never click on the second page of a search engine result. If your website ranks below the top 10, there’s a good chance potential clients aren’t seeing your site.
Social Media Marketing:
Ignoring social media sites is often a mistake. Platforms like Facebook, X (formerly Twitter), and Instagram are only a few examples of popular social media sites. When you have a presence on social media, it’s easier to engage with prospective clients.
Not only do the platforms let you advertise your law firm, but you can also build relationships before potential clients walk through your door. Your social media presence can also help drive traffic to your website. From there, clients can contact your firm for legal assistance.
Email Marketing:
Your law firm may be sending out emails but are you getting a response? A digital marketing service can tailor emails to your firm’s specific services. Your emails make it easier to stay in contact with potential clients and let previous ones know your firm is always ready to help if they need additional legal advice.
This is only a glimpse at some of the strategies a digital marketing firm can use to help your law firm reach its target audience.
Build Trust and Establish Credibility:
By posting informative content on your law firm’s website, you can start positioning yourself as an authoritative leader in your legal field. A high-ranking website can help build credibility, something prospective clients often look for in a law firm.
As an industry leader, you may also start seeing referrals from other law firms. Since you’re engaging with potential and existing clients online, you’re also establishing trust. Referrals from other legal practices can also help build credibility.
Improved Communication with Potential Clients:
You’re probably not going to communicate with existing clients via Facebook Messenger. Your existing clients probably expect something a little more personal, like a phone call, text, or email. However, having an online presence can be an effective way of engaging prospective clients.
Whether it’s through social media or the comment section on your webpage, being able to easily communicate with your target audience can be priceless. You can keep your messages and advice general or more specific.
Your digital marketing partner can also take advantage of analytics to create relevant communications for each segment of your target audience. You can send a targeted email to a car accident victim and reword the message to communicate with someone considering filing a medical malpractice claim.
Save Money on Marketing Costs:
Advertising a law firm can quickly become expensive. Print ads frequently need renewing and the messaging usually needs constant updating.
Television and radio ads are costly, and you’re never sure if you’re reaching your intended audience. After all, how many people watch or listen to commercials, especially when streaming services are often ad-free?
You know the old joke, commercials are there so you can have a bathroom break? There’s a lot of truth in this old saying and this means your audience isn’t paying attention to your ads.
Instead of wasting money on traditional advertising, you can partner with a digital marketing agency. Yes, this comes at a cost but you can also pick and choose which services your law firm needs. In the long run, digital marketing is more cost-effective than traditional forms of advertising.
Best of all, you can also see a return on your investment. The clients an effective digital marketing strategy brings in can help offset advertising costs.
You Can Have More Time to Practice Law:
Trying to market a law firm is easily a full-time job, especially if you want the campaign to be effective. This also means you don’t have time to practice law.
All of your time is spent trying to grow your law firm. Partnering with a legal marketing agency is the perfect solution. You get an effective digital marketing strategy and have time to practice law.
Disclaimer:
CBD:
Qrius does not provide medical advice.
The Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) outlaws the recreational use of cannabis products in India. CBD oil, manufactured under a license issued by the Drugs and Cosmetics Act, 1940, can be legally used in India for medicinal purposes only with a prescription, subject to specific conditions. Kindly refer to the legalities here.
The information on this website is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions regarding a medical condition or treatment. Never disregard professional medical advice or delay seeking it because of something you have read on this website.
Gambling:
As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman, and Sikkim, prohibit gambling. Land-based casinos are legalized in Goa and Daman under the Goa, Daman and Diu Public Gambling Act 1976. In Sikkim, land-based casinos, online gambling, and e-gaming (games of chance) are legalized under the Sikkim Online Gaming (Regulation) Rules 2009. Only some Indian states have legalized online/regular lotteries, subject to state laws. Refer to the legalities here. Horse racing and betting on horse racing, including online betting, is permitted only in licensed premises in select states. Refer to the 1996 Supreme Court judgment for more information.
This article does not endorse or express the views of Qrius and/or its staff.