ICC Announces Multi‑Year Global Partnership With Hyundai
In a major development for international cricket, the International Cricket Council (ICC) has announced a multi-year global partnership with Hyundai Motor Company. The global automotive giant has joined the ICC as a Premier Partner, signaling a significant collaboration that will shape upcoming ICC events and elevate the fan experience worldwide.
The announcement was made at the iconic Narendra Modi Stadium in Ahmedabad, with ICC Chairman Jay Shah, ICC CEO Sanjog Gupta, and Hyundai India Managing Director and CEO designate Tarun Garg present. Hyundai joins an elite group of only four Premier Partners in the ICC’s top-tier commercial partnership program, solidifying its position ahead of the ICC Men’s T20 World Cup 2026, to be co-hosted by India and Sri Lanka starting 7 February.
Hyundai Becomes Premier Partner: Exclusive Rights and Opportunities
As a Premier Partner, Hyundai will enjoy exclusive global rights across the ICC’s international events calendar. This includes association with high-profile matchday moments, such as the coin toss, and various fan engagement initiatives.
The partnership is designed to enhance the ICC’s ongoing efforts to connect with cricket audiences worldwide. Both organizations plan to introduce innovative activations at venues, interactive fan experiences, and other initiatives to elevate the engagement and excitement around ICC events.
Key Highlights of the Partnership:
- Hyundai joins the ICC as one of four Premier Partners in the top-tier commercial program.
- Exclusive worldwide rights for key matchday moments, including the coin toss.
- Focus on fan engagement through venue activations and digital experiences.
- Strengthening cricket’s global outreach and appeal.
Strategic Significance for Cricket and Hyundai
This partnership reflects a growing trend of global brands associating with sports to amplify their presence and connect with audiences on a personal level. The ICC’s collaboration with Hyundai comes shortly after announcing a tier-two agreement with AB InBev and welcoming brands like Sobha Realty, Unilever, and Google into its partnership portfolio for 2025.
ICC Chairman Jay Shah emphasized the strategic value of the partnership, saying, “We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand with a long-standing support for sports, and we are excited to maximize our combined strengths.”
ICC CEO Sanjog Gupta added, “We are proud to welcome Hyundai into our global commercial program. This collaboration will grow global cricket culture while embedding our shared values of inclusivity, innovation, and progress at the heart of ICC events.”
Hyundai’s Perspective on the Collaboration
José Muñoz, President and CEO of Hyundai Motor Company, highlighted the synergy between cricket and Hyundai, stating, “Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honoured to partner with the ICC and connect with over two billion passionate fans worldwide.”
Tarun Garg, Managing Director and CEO Designate of Hyundai Motor India Limited, added, “This partnership reflects Hyundai’s strong commitment to India and the growing importance of the Indian market in Hyundai’s global operations.”
What This Means for Fans and the Cricket Community?
The collaboration promises to bring fans closer to the game through innovative activations, immersive experiences, and interactive content at ICC events. As Hyundai and the ICC work together over the next several years, cricket enthusiasts can expect more engaging and memorable moments both at stadiums and across digital platforms.
With the ICC Men’s T20 World Cup 2026 just around the corner, this partnership sets the stage for enhanced fan experiences, stronger brand visibility for Hyundai, and a renewed focus on growing cricket’s global footprint.
